NFL Talk Show Host Drops F-bomb On Live TV

New lows continue to be reached for entertainment based on the NFL.

On the Tuesday morning edition of the NFL Network’s Good Morning Football, a group of four analysts discussed the impact that Los Angeles Rams wide receiver Cooper Kupp had on his team’s season, which culminated in a 23-20 victory over the Cincinnati Bengals in Super Bowl LVI (Kupp earned game MVP honors). After Kyle Brandt started to speak, however, the conversation quickly went south.

Brandt attempted to passionately highlight the impact of Kupp’s season, but the first words out of his mouth after his attempt to interject were, “F— it.” There was no audio cut out to save him, so the entire TV audience heard it. Brandt took a turn around the studio, instantly causing confusion among the others.

Although it’d be nice to call this one-off instance of bad language etiquette, this is not the first such incident in NFL history.

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On ESPN’s Manning Cast, a show hosted by former NFL quarterbacks Peyton and Eli Manning that would provide commentary on each Monday night football game, the hosts frequently invited guests on the show that would frequently swear on national TV. Former Seattle Seahawks running back Marshawn Lynch dropped several f-bombs and said “s—t” several times during a game between the New Orleans Saints and the Seahawks, and Eli flipped a double-bird on camera during a New York Giants and Philadelphia Eagles game.

The story does not end there. The league is perfectly happy to sexualize their Super Bowl halftime shows, in addition to the unfortunate political undertones. 50 Cent sang amongst club dancers that were unable to wear modest clothing or make an effort to dance modestly during the last halftime show. Two years ago, Jennifer Lopez and Shakira poled danced and displayed their bodies so well that it would have made most people blush.

People of all ages should be able to see the NFL’s productions and expect better from those who are entrusted with entertaining them. They should refuse or not gradually trend up in time. We shouldn’t give them any more of our money or time.