TechCrunch reported that the new policy would have discontinued the platform’s request for user consent to receive targeted advertising. According to the policy, users would not be allowed to opt-out from the advertisements.
The Irish Data Protection Commission (DPC) said the policy was paused following “engagement” between the office and the platform.
“Further to engagement with the DPC yesterday, TikTok has now agreed to pause the application of the changes to allow for the DPC to carry out its analysis,” a DPC spokesperson said according to TechCrunch.
TikTok told TechCrunch the pause would give the platform the chance to “engage” questions asked by stakeholders:
As we continue to engage with stakeholders regarding our proposed changes to personalised advertisement in Europe, we will pause the introduction of this part of our privacy update. We feel that personalized advertising offers the best experience in app for our community. It also aligns us with industry practices. We are looking forward to engaging stakeholders and responding to their concerns.
Over the years, TikTok has been subject to a lot of criticism for its privacy policies.
Last year, NewsBusters reported that the platform’s parent company, ByteDance, sold a stake to WangTouZhongWen Technology, a company in Beijing owned by three government entities in China.
“We may share all of the information we collect with a parent, subsidiary, or other affiliate of our corporate group,” TikTok’s policy read at the time.
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