First it was the writers, then it was the comedians… but when you start coming for my favorite candy?! It is on, baby.
The Hill
Candy is about to get more “inclusive,” with the maker of M&M’s announcing its famed characters are getting modern makeovers and will have more “nuanced personalities.”
Mars, Incorporated, the company behind the colorful, candy-coated chocolates, announced Thursday a “global commitment to creating a world where everyone feels they belong and society is inclusive.”
As part of the new mission to increase the “sense of belonging for 10 million people around the world by 2025,” Mars said the M&M’s characters — who serve as mascots of sorts for the brand — would be receiving fresh, new looks.
This is absurd. Although the marketing and animation are very clever and cute, I only care about whether or not the chocolate tastes good.
Team Peanut M&Ms here. But, I’m sure I speak for the majority of M&M lovers everywhere.
The green M&M, previously seen in ads posing seductively and strutting her stuff in white go-go boots, will now sport a pair of sneakers. A description for the green candy on the M&M’s website says she enjoys “being a hypewoman for my friends.”
“I think we all win when we see more women in leading roles, so I’m happy to take on the part of supportive friend when they succeed,” the green M&M said on the promotional site.
Another character, the brown M&M, described her motto as, “Not bossy. Just the boss.”
Do they think that this is a case of neutering womanhood? I’m a sneaker girl myself, but why snip away at a mostly feminine preference, and dare I say, asset? I am straight, but I can admire a woman in high heels, and it doesn’t diminish me that a majority of women love them, even if I don’t. Is Mars, Incorporated now reducing them?
GIVE GREEN M&M HER BOOTS BACK WHAT IS WRONG WITH YOU @mmschocolateThis is CENSORSHIP at its best and a hate crime at its worst. pic.twitter.com/Fm3QhNiL8z
— A N D Y (@_andymendes) January 20, 2022
The UK Daily Mail
The biggest changes appear to be to the two explicitly female M&Ms, the green and brown ones. Mars, the maker of the candies, has been criticized in the past for making the green M&M too sexy, and either pushing a rivalry or a possible flirtation with the brown M&M.
Both the green and the brown M&Ms are COCs—Candies of Color; so how is their competitive rivalry and flirtatiousness evidence of Candy Supremacy? Do these changes truly reflect, “a more dynamic, progressive world?”
Most of us know better how Mars, Incorporated can be more innovative:
Do you wish to become more advanced?🤡 @mmschocolate https://t.co/sSJrqlp2Jn
— CryptographyAC_ (@CryptographyAC_) January 20, 2022
Although the WaPo article is from 2019, it appears that little has changed in regards to how Mars, Incorporated, or other chocolatiers harvest their chocolate. The Guardian published a report in February 2021 about a lawsuit against major chocolate manufacturers, Mars Incorporated included. These children, now adults, were forced to pick chocolate for the entities. They sued for emotional distress and damages.
Eight children who claim they were used as slave labour on cocoa plantations in Ivory Coast have launched legal action against the world’s biggest chocolate companies. They accuse the corporations of aiding and abetting the illegal enslavement of “thousands” of children on cocoa farms in their supply chains.
Nestlé, Cargill, Barry Callebaut, Mars, Olam, Hershey and Mondelēz have been named as defendants in a lawsuit filed in Washington DC by the human rights firm International Rights Advocates (IRA), on behalf of eight former child slaves who say they were forced to work without pay on cocoa plantations in the west African country.
These plaintiffs all hail from Mali, and they are currently young adults.
This would obviously require a new kind of WOKE. Like most of these progressive corporations, it’s all about the bright, shiny objects and optics, with little actual change. Mars, Incorporated even redesigned the M&Ms website to celebrate these candy changes, and offers a Q&A to give fans insight into how the M&Ms feel about the changes and their role.
I. Kid. You. Not.
This is pure insane, and most of Woke’s agenda. It would be laughable, if it wasn’t so dangerous.
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