After news broke early Monday that Twitter was preparing to accept a buy-out offer from billionaire Elon Musk, MSNBC’s Morning JoeWas already panicking. Left-wing pundit and marketing expert Donny Deutsch warned that it was like “Dr. Evil” was taking over the social media giant and it was upsetting his “tummy meter.”
Following co-host Mika Brzezinski asking for his “thoughts on Elon Musk taking over Twitter,” Deutsch worried: “Yeah, simple equation, I don’t know, to me when the richest guy in the world takes over the most important social media platform, that’s just not a winning formula to me.”Then he made an extravagant declaration. “And it reminds me of the old Bond movies where, you know, Dr. Evil and men like this, or Goldfinger were going to take over media. I just – my tummy meter says there’s something just not great about this.”
Someone better go get some Pepto Bismol, because Musk is rumored to be purchasing Twitter.
Andrew Ross Sorkin, of The New York TimesMusk regretted that no investor had intervened to save Musk’s social media platform. “I think we’re at the point where there was no white knight, they looked, there were lots of calls made to others to potentially come in and try to buy. Nobody else wants to buy it, at least at this price, $54.20.”
Of course no one on the MSNBC morning show dared to suggest that Musk himself might be Twitter’s “white knight.”
Instead, Sorkin fretted: “Of course, this is gonna raise all sorts of questions about the role, frankly, of free speech, billionaires and influence, and, yes, whether former President Trump returns to the Twitter platform.”
MSNBC’s panic over Musk purchasing Twitter is not new. He first began making moves to purchase the company just a few weeks back. On April 14, afternoon anchor Katy Tur feared “massive life and globe-altering consequences” to Musk’s vow to support free speech if he took over Twitter.
In addition, Axios recently compared Musk to a “movie supervillain” and CBS Mornings claimed that “a lot of people think Elon Musk is sort of like a Bond villain now.”
Morning Joe’s intestinal distress over Musk was brought to viewers by Therabreath and Discover. These advertisers can be contacted to let them know your opinion about sponsoring this content.
This is the transcript from the discussion of April 25, 2005:
9:00 AM ET
(…)
JOE SCARBOROUGH : In terms of Twitter, it appears that Elon Musk made the Twitter board an offer they may not have been able to decline. Please tell us all about it.
ANDREW ROSS SORKIN [THE NEW YORK TIMES]: It’s a fascinating turn in this soap opera. He was probably counted out by many people at the beginning. He was going to either put up the money himself or seek financing. I was skeptical. Now, he appears to be in possession of that financing. The transaction was also questioned by the board.
But I think we’re at the point where there was no white knight, they looked, there were lots of calls made to others to potentially come in and try to buy. It’s not up for sale, but at $54.20, nobody else would want to purchase it. They started talking this weekend meaningfully and there’s an expectation we could see a transaction very, very soon.
This is going to raise many questions regarding free speech, influence and billionaires, as well as whether or not former President Trump will return to Twitter. This conversation will continue if the deal is announced.
MIKA BRZEZINSKI – Alright. Also with us is Donny Deutsch, the host of On Brand With Donny Deutsch. Your thoughts about Elon Musk taking control of Twitter before we move on to On Brand?
DONNY DEUTSCH: Yeah, simple equation, I don’t know, to me when the richest guy in the world takes over the most important social media platform, that’s just not a winning formula to me. This reminds of Bond’s old Bond movies, where Dr. Evil, and men like this, or Goldfinger were going to take control of the media. I just – my tummy meter says there’s something just not great about this.
(…)
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