Miki Agrawal, a seasoned entrepreneur and innovator, has amassed years of experience in her field. As the founder of THINX, WILD, and the pandemic-inspired Tushy bidet, Agrawal has proven herself to be a true trailblazer in her industry.
Recognized as both a creator and disruptor of major brands, Miki Agrawal recently appeared on The Big Silence podcast, where she candidly discussed what sets her apart and defines her unique approach.
Innovation and Disruption According to Miki Agrawal
Miki Agrawal is no stranger to sharing her insights and techniques for success. She actively participates in entrepreneurial podcasts, eager to inspire and empower others. During her interview with Karena Dawn on The Big Silence, Miki Agrawal delved into her upbringing and how it shaped her perspective as an innovator and disruptor.
When asked about her childhood, Agrawal shared that she was raised in a multicultural environment, growing up in French Montreal with an Indian and Japanese heritage. She explained, “I was exposed to various cultures, opinions, and perspectives. It was a truly multicultural neighborhood.”
Agrawal emphasized the importance of open dialogue, saying, “We were encouraged to engage in debates. There was a genuine acceptance of different perspectives, allowing us to see the world through diverse lenses.”
Early Entrepreneurial Ventures
Karena Dawn inquired about Miki Agrawal’s early ventures and the ideas that propelled her forward. Agrawal revealed, “We were always involved in science fair projects and built various things, such as digital slot machines… Our parents also started small companies while we were growing up.”
Agrawal recounted her very first project, which involved raising funds at the age of 18 to produce a short film called “Soccer Dads” alongside her twin sister. They tirelessly gathered local talent, hired actors, and sourced supplies, resulting in a production that cost over $9,000.
Reflecting on the experience, Agrawal said, “It was incredibly enjoyable to raise funds, problem-solve, and bring the project to life. That was just the beginning.”
Exploring New Horizons
After exploring different business concepts in her youth, Miki Agrawal pursued her Bachelor of Science in Business and Communication, graduating from Cornell University in 2001. She then transitioned into the finance industry, working at Deutsche Bank in New York City.
Agrawal considered her time at Deutsche Bank, as well as the life-altering events of 9/11, as a pivotal moment. By fortunate coincidence, she overslept on that tragic day, avoiding the office and surviving by sheer luck. Miki Agrawal realized that her true calling lay elsewhere and began exploring investments in the restaurant industry.
Her successful venture with THINX, a sustainable underwear company for women, paved the way for her foray into the culinary world. Agrawal opened Slice, a gluten-free and farm-to-table pizzeria, showcasing her passion for creative marketing and innovative campaigns.
Establishing TUSHY and Expanding Her Empire
Driven by her desire to make a difference in people’s lives, Miki Agrawal has been a dedicated entrepreneur from an early age. TUSHY was born out of Agrawal’s mixed-cultural background and her personal affinity for bidets. After pitching the idea to her husband and garnering support, TUSHY became a reality.
Agrawal recounted her own health struggles, including frequent bathroom visits and associated challenges. TUSHY was developed as a modern bidet that could be easily attached to any toilet within 10 minutes, without the need for plumbing or electrical work.
Explaining the TUSHY device, Agrawal described it as a “shower for your butt,” highlighting its transformative impact on personal hygiene. This innovative concept quickly gained traction and solidified Agrawal’s reputation as a serious disruptor.
Building a Track Record of Success
During her conversation with Karena Dawn, Miki Agrawal discussed her perspective on relationships, embracing change, and seizing new opportunities as they arise. Throughout her career, Agrawal has consistently embraced disruption, regardless of the industry or circumstances.
Miki Agrawal’s unwavering commitment to fostering groundbreaking ideas and ventures has propelled her to success across multiple industries. She is not merely an entrepreneur and disruptor but also a catalyst for change, with a childhood that instilled a sense of freedom, permission, and abundant opportunities.
Miki Agrawal’s accolades extend beyond her entrepreneurial endeavors. She has authored bestselling books like “Disrupt-Her: A Manifesto for the Modern Woman” and “Do Cool Sh*t,” in which she shares her insights and experiences.
Recognized by esteemed publications and organizations, Miki Agrawal has been featured on Forbes’ Top 20 Millennials on a Mission and Inc Magazine’s Most Impressive Women Entrepreneurs of 2016. Her latest release, “Heart Wisdom,” delves into the profound thoughts, ideas, and concepts that have established Agrawal as a true disruptor in her industry.