GM’s Super Bowl Ad Won’t Melt Your Heart; It Might Melt Your Brain – Opinion

Last year, Chevy released a Christmas ad and it melted America’s heart. Joe Cunningham’s take on the car ad settled in at the top of RedState’s trending article for multiple days. It never happens. Chevy’s ad showed a man thinking back to his wife and her automobile. His daughter restores her mom’s car and her father’s memories of his wife are restored along with her Chevy. Its popularity is due to its unique design.  We were moved by it. We were all moved by it. It was a good feeling, and Chevy made it feel great.

Chevrolet‘s parent, GM, just released a Super Bowl Ad featuring the cast from the “Austin Powers” series. Canadian Mike Myers reprises his role as “Dr. Evil” for the ad. GM’s ad didn’t melt my heart. 

During this year’s Super Bowl, GM will lecture you, but they don’t want to seem scoldy; GM will use Dr. Evil, Scott Evil and Frau Farbissina will convince you buying a GM Electric Car will help save the Earth.

During last year’s Super Bowl, Bruce Springsteen appeared, quite literally, in the “middle of America” to sell Jeeps and sell a myth. Bruce told us that “we need the middle,” and we need to find common ground. The ad concluded with Bruce telling us that we can find our way “through the darkness, and there is hope on the road, up ahead.” That was a not-so-veiled response to the Biden’s win.

Buy a jeep and buy into Biden – let’s find common ground. Biden will get us to the middle. Not quite. That message didn’t go so well.

Now, let’s move on to my choice for the largest eye-roll Super Bowl commercial of 2022. I don’t “hate” it; I just don’t like being lectured to by Bruce Springsteen or Dr. Evil. GM’s ad is a silly environmental lecture disguised as a car ad. Dr. Evil and his men (sorry henchpersons), are still not ready to rule the world. But not yet. Let’s save the world first, they say. Dr. Evil has taken over GM, and now, he’s after the rest of the world. But, Dr. Evil’s dolt of a son Scott interrupts and says: Not so fast, dad.

“Climate Change is arguably the number one threat to the world right now”

#2 adds:

“Dr Evil, you are now the number-two threat to the world.”

Oh, come on, Jim, it’s just one ad. Calm down, hater. Oh, I’m calm. I just don’t need a lecture on climate change when I’m watching a football game. I don’t think the commenters on that YouTube channel would firebomb mine home. They loved it.

And GM is all-in on Dr, Evil as the spokesperson and pitch… person. Mike Myers will be in costume to convince Americans to buy an EV form GM. Take a peek at GM’s homepage. It’s a giant ad for this Super Bowl ad.

On its front page, #2 (played by Rob Lowe) is telling the world about GM’s “social impact.”

“We are committed to becoming the most inclusive company in the world and won’t stop until we get there.”

People Magazine interviewed Myers and he said that:

“It’s a very, very positive message about saving the world. I was like, that’s a positive message for my three kids, so I’m in.”

Last year it was:  Drive a Jeep, save America.

Get a GM EV this year and help save the earth.

The universe is at risk next year.