Did Chevrolet Have to Make America Cry With Its New Christmas Ad? – Opinion

I am not sure who told Chevrolet that what we really needed this Christmas was to ugly cry over an ad they produced for the holidays, but whoever it was needs to go sit in the corner and think about what they’ve done.

You may have seen the shortened version of this ad, titled “Holiday Ride,” on TV. But you don’t get the full emotional impact without seeing the extended four-minute version, which is a tear-jerker and hit me harder than listening to my child ask me why Mufasa wasn’t waking up.

https://www.youtube.com/watch?v=c4-oyBnknHk

All the jokes aside, this ad is possibly one of the most needed and uplifting messages of the Christmas season — a season in one of the toughest years Americans have faced. While still recovering from COVID-19’s economic collapse and division, we watched as partisanship and division grew. Negative media coverage worsened, people could not return to work, families were left in financial distress, and inflation has caused severe shortages.

All this comes on top of a divisive presidential race and a pandemic, which have separated our families for more than a year.

The Chevy commercial appears at a moment when so much is happening. This Chevy commercial is about spending time with loved ones, and remembering our loved ones. At its core, it’s a reminder of how important this time of the year is to our families.

You see a man here who seems to have just lost his wife. An old converted convertible belonging to her is hidden in an old barn. It’s clearly unrestored. It’s an emotional moment as the memories flood back. His daughter sees that he’s struggling, so she goes to their small town auto repair shop and asks for help. They manage to sneak in the next night and load up the car before restoring it. The dad sees the restored car, gets emotional, and drives up to his daughter, who begins to cry as she says “It’s what mom would’ve wanted.”

And it’s at that point that you’ll feel that familiar tingle in your eye, if you haven’t already.

One man remembers his wife with affection. The father is struggling to see his daughter. The community helps one another. It’s an emotional reunion. You can also have a dog.

We are a little over week away from Christmas, and now more than ever, we need to stop and remember what’s most important. There are political battles that we must fight. But for a few moments, let’s also remember that our families need us for more than fighting those battles. Our families need us to simply be there for them.

All the best for Christmas.