Cialis, When the Moment Is Right — While China Violates Human Rights – Opinion

Bless their hearts, no one has ever said that Americans make sense when they are asked to answer leading poll questions.

The Winter Olympics are about to begin. A poll has opened asking Americans their opinions on the Games in China. This opens Friday.

Morning Consult surveyed Americans to find out about the advertisers for the games that NBC will air. It also asked them about the commercially difficult issue of human rights in China, particularly among religious minorities.

Morning Consult has a reputation for creating the most useful and informative polls about modern attitudes and life.

Survey results showed that 58% of 2210 U.S. adults would back an Olympic sponsor leaving the games.

Who knows what “support” means in this context – for instance, you buy one, maybe two more Cokes vs the company forfeiting the millions it’s paid for precious seconds to reach millions more with happy jingles about a world united around sport?

And infuriate the government party, which has built the world’s largest military force while ruling the world’s largest population. That makes China the world’s largest market, if you’re allowed to access its 1.4 billion members, who just celebrated their joyous new year of the tiger.

Plus ruining the corporations’ lucrative partnerships with the shady International Olympics Committee that likes this authoritative regime because the trains and construction projects always seem to run on time, among other likely reasons. Beijing will host the 2008 Winter and Summer Games for the first time this week.

Ok, pulling out isn’t going to happen.

You could speak out! Well, 55 percent of the same Americans say they would “support” an advertiser who simply speaks out against China’s ongoing human rights violations. Uh-huh.

Well, that’s not gonna happen either because (see above).

Olympic advertisers are almost but not quite underwater in the approving/disapproving eyes of Americans. Barely one-third (34 percent) say they’ll support China Olympic advertisers, while 29 percent oppose.

Oh, by the way, top Olympic advertisers collectively slip a cool $200 million to the Olympic Committee every games for the “privilege” to call themselves Official Olympic Sponsors.

These include Coca-Cola, Airbnb Inc., Intel, Procter & Gamble Co. and Visa Inc. Team USA sponsors include Nike Inc. Delta Air Lines Inc. Salesforce.com Inc., and Comcast Corp., whose subsidiary NBCUniversal owns the Games rights.

The return on those investments has been, shall we say, troubled the last couple of years due to the COVID pandemic that – Oh, look! – originated in China and delayed the 2020 Tokyo Summer Olympics until last year.

And there’s been rising global protest against China’s serious human rights violations.This policy targets ethnic minorities in Xinjiang, including the mass detention of Muslim Uighurs, Kazakhs and other prisoners and internment workers in recent years.

The regime strongly rejects international criticism, preferring to call them ‘education centers.’

Jimmy Carter made it a major campaign promise about focusing U.S. diplomatic efforts on human rights. He ordered that the United States boycott all of the Moscow Summer Olympic Games in 1980. He was protesting the Soviets’ invasion of Afghanistan, which came 22 years before the United States took its turn invading Afghanistan.

After a decade, the Soviets abandoned their military efforts. The United States had to wait 20 years before they learned the exact same lesson.

Joe Biden took a symbolic approach this time, calling it an official boycott over China’s human rights violations. No U.S. officials are allowed to attend the Beijing Games, which will see no spectators. Which in turn means Biden’s boycott means absolutely nothing. Hunter is likely to approve.

Opposition to brands sponsoring the Olympic Games, despite China’s lack of human rights, is strongest, as you might guess, among older, conservative Americans, especially if they self-identify as Republicans. The difference between Democrats and younger jerks is quite small.

As the Beijing regime is well aware, vocal opposition to the competitions will soon fade.

Sponsors and NBC will instead track the medal count and tout support for these struggling, fellow Americans going up against the world’s finest state-subsidized athletes. And if any of these idealistic Americans openly protest China’s harsh policies, the party has warned they will be subject to arrest.

Wouldn’t that be a major story for media to ignore or downplay?

Unmistakeable is another. The awkward time difference between Asia and the United States has caused a decline in Olympic viewership. Last summer’s NBC Olympic coverage drew 45 percent fewer viewers than the 2016 Summer Games in Rio de Janeiro, and 51 percent fewer in prime-time.

So NBC has to reduce ad prices while still paying the Olympic Committee the full rights fee.

NBC paid — are you sitting down? — $7.75 billion for the Olympic rights through 2032. It used to be a huge sum of money, even before Biden.

However, be ready for an increase in streaming fees.

Already, Dan Lovinger, president of NBC advertising sales and Olympic partnerships, is stressing the patriotic approach to ignoring China’s record in favor of, you guessed it, advertisers’ money supporting red-blooded American athletes struggling against the odds.

To realize these goals, they rely on the kindness of corporations America and a few individuals. When advertisers pull out of these Games, this really hits the athletes. They now have to compete against the Chinese, the Russians and other athletes who receive large amounts of state funding.

So, as you can see, Americans’ poll support for human rights in China is idealistic and also really naïve and quite impractical.

Now, some important viewer messages from our sponsors who spent a fortune to buy these ads hoping you won’t go to the bathroom just yet.