Being a salesman is a challenging yet rewarding experience that you might want to be a part of in the future. There are many ways through which you can make the journey more successful. It’s more than just about being good with words and your convincing power too.
Every salesman has his or her own tool which can make the practice better overall. One of the common tools that the best in the field use is a sales deck. If you’re a newcomer, you might not be familiar with what this is, how it can help you, and how you can make an excellent one for yourself.
What Is A Sales Deck?
A sales deck is also referred to as a pitch deck. It’s basically a sales presentation that lets you showcase details about the company and the products or services it offers. The presentation is given to potential clients and customers and it’s usually one of the best ways to make direct sales.
Sales decks come in many forms. However, due to their intuitiveness to use and ease of handling, most salesmen use Powerpoint for Windows and Keynote for Mac when making a sales deck. In most cases, salesman also create printed copies of their presentation which they then hand out to the people they presented to.
Why is it called a pitch deck? The term basically comes from the fact that it is used to “pitch” products and services to people. These presentation aids aren’t restricted by design choices. What you do with your sales deck is completely up to you. As they say, your creativity is the only limit.
What A Good Sales Deck Looks Like
Now comes an important matter, what does a good sales deck look like anyway? If you’re a salesman looking to wow clients with a presentation soon, you need to take into consideration a lot of factors that can affect your overall performance at your pitch.
To begin with, a good sales deck needs to be eye-catching and memorable. To create your own winning deck, you might need some inspiration from other sales decks first. There’s nothing wrong with drawing inspiration from the works of others, especially if they are effective for your line of services or products.
A good sales deck should often begin with a statement that connects you with your audience. This can be something as simple as “let’s talk about you, then let’s talk about us.” Opening slides like these are going to keep your audience hooked and interested in what’s to come. Remember, first impressions last.
Once you’ve made that big first impression, the next thing you’d want to do is keep the audience interested. This could be through staggering facts, heavy statements, and even images of common daily problems that people face. Prepare them by letting them understand the depth of a current situation.
With that situation established, you’d then need to introduce a solution. Which in this case, is the product or service that you are going to pitch to them. By following this flow of the presentation, you’ll be able to ease your audience into the product or service that you want to offer.
How you present your pitch is dependent on many factors. The first of which is the branding of the business you are pitching for. Are you a laid-back and hip company? A serious and straight-to-the-point company? The branding of your business should show in the presentation so that the audience can understand that it’s a product made by your company.
Another factor you need to consider is the people you are about to present to. You need to be able to relate to them through your pitch. They need to be able to understand your words well. Other than that, the people you pitch to should connect to you on a personal level which is why it matters that you speak their language as well.
Last but not the least, your sales deck should compliment who you are as a salesperson. Since it’s you who’s making the sales deck, you need to be comfortable and interested in it, to begin with, so that you’re able to make a good presentation. These are just the makings of a good sales deck.
Although creating a sales deck is completely a matter of what you want to achieve with the presentation, there are a few patterns and factors that can help make your pitch all the more successful. Make sure to practice making your pitch as it’s definitely something that you can be better at over time.