Wait until you see the impact on athletes at high school if Name, Image, and Likeness (NIL), legislation is a game changer for college athletics.
Ian Jackson, who is 16, of Cardinal Hayes high school in the Bronx, and Johnuel “Boogie” Fland, who is 15, of Archbishop Stepinac in White Plains, NY have become the latest high school athletes to sign NIL deals as more and more states are approving NIL legislation for high school athletes.
Jackson will be paid money by Spreadshop for selling merchandise that features his name on it. Fland, however, will get a share from other companies. Both will also be given a base salary if they promote their respective company’s products on social media.
Jackson indicated that he was saving up to buy a home for his children.
“I want to put my family in a better place,” Jackson said.
Fland hopes to use the money for his family.
“It’s been a very big deal,” he said. “All the hard work is finally paying off.”
This trend is seen as positive by some, but many people fear that it could lead to future problems.
Matthew Mitten is a Marquette University sports law professor. He said that there could be pitfalls when NIL deals are made at the college and high school levels. Some families may not understand why young athletes receive these deals.
“I think they’re going to have to be careful,” Mitten said. “There’s a whole lot of legal issues that minors and their parents and guardians won’t be familiar with.”
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Both have their pros and cons. High school students in poverty now have the opportunity to make money and support their families. The other side is that it blurs the distinction between professional and amateur sports and may lead to financial opportunities for big businesses to take advantage of young men. It could also distract high school athletes and prevent them from seeking to make a difference in their lives beyond the 12th grade. Instead, they will be able to focus on getting some money now.
While it is possible to predict whether this will be a positive thing or not, we all know that commercializing any product in unethical ways can lead to bad results.
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