NBCUniversal Partners with CCP-Linked TikTok to Promote Beijing Olympics

NBCUniversal is reportedly partnering with Chinese state-linked social media app TikTok for an advertising campaign designed to promote NBC’s coverage of the 2022 Winter Olympics in Beijing.

Social media app TikTok’s parent company ByteDance is partly owned and controlled by the Chinese Communist Party (CCP). NBCUniversal is rumored to have formed an advertisement partnership with TikTok in order promote the coverage of 2022 Winter Olympics. This event will be hosted by Beijing’s genocidal CCP. NBCUniversal’s advertising partners will be “the first brands to pilot a new, creative ad experience on TikTok,” according to TechCrunch. The details of the new advertising experience are not known yet.

After Olympics-related content received around “18 billion views on TikTok,” NBCUniversal asked TikTok to collaborate officially for the 2022 Olympics and Paralympics, TechCrunch wrote. TikTok was a popular spot where Olympians posted exclusive content at the 2021 Tokyo Games. NBCUniversal seems to be betting on this same trend for the 2022 Beijing Olympics. It is possible that NBCUniversal will partner with a platform linked to a country that commits human rights violations. However, this is also morally suspect.

This partnership with TikTok is not NBCUniversal’s only questionable tie to the Chinese regime. The company built the Universal Beijing Resort theme park that opened in September 2021 in the CCP’s capital. Seven themed hotels and lands were built into the resort as the COVID-19 virus from China was spreading worldwide. This was all while the CCP was lying about. NBC even defended China’s dishonesty surrounding the virus. NBC also praised China’s handling of the COVID-19 pandemic, suggesting China had asserted “itself as global leader” as the “U.S. struggles to stem coronavirus,” in an article from March 26, 2020.

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