‘Just Shut up and Do Business’ – New Poll Shows Most Everyone Says Companies Need to Avoid Politics – Opinion

These results don’t suggest that a business would benefit from woke activism.

The practice of social activism by corporations is accepted and expected in the news media. A new poll is out that shows how foolish the practice is, prompting not just a tendency of consumers to resist this activity by a company but outright resistance — and a resulting probable financial backlash. According to the poll, a public position taken by a company on any social or political subject is risky and outright stupid.

Journalists will press for a solution, sometimes even demanding compliance. With the Florida law regarding parental rights and the recently heated debate about abortion in America, we’ve seen the trend of journalists to press companies into activism. They have all been consistent. First, journalists implored Disney for their support in the Florida culture battle regarding the school curriculum content of the youngest students. 

Since the leak of the draft memo from SCOTUS, the pressure on the press to join the social octagon was intensified. CNBC was the first to target companiesAnother thing, we were able to have WaPo targeting video game corporationsThe CEO of PlayStation Some critics criticized her for failing to take a bold standThis is the latest on this issue. Now there is word that the corporate outlet Fast Company is sending out questionnaires to PR divisions demanding their official stance on abortion, delivering the thinly veiled threat that any who do not comply will be “outed” by announcing which companies refused to participate.

Joseph Wulfsohn at Fox News saw the email that was sent by the magazine. The intent of the email is quite obvious.

In an email to one of the companies seen by Fox News, Fast Company says it is working on an “editorial package” about “how corporate silence on abortion impacts employees” and “what responsibility of businesses should be when it comes to abortion care and access.”  

It turns out that every company is better of telling the newspaper to get a micturated bowline. The Trafalgar Group has conducted a brand-new pollWe asked the respondents to share their opinions about a company taking a position that was not in their favor, as well as their reactions. The results are more than glaring — they prove that the glib maxim “You can get stoic, but go bogue” is not just a catchy t-shirt slogan for the gift shop.

Respondents were asked, “What are your chances of quitting a service or product from a company who openly supports a political agenda??” Their returns are unmistakable. Those answering with either “Very Likely” or “Somewhat Likely”Over 87 percent came in. This is more than just a majority. It is an almost complete rejection of corporate activism. The result isn’t influenced by partisans. The result is higher than 80 percent in every category. 

Even more, the percentage of people who wouldn’t be affected by a policy stance is well below 15%. This means that every company must accept the reality: Any perceived benefits from making a statement on social media will be totally overwhelmed by backlash. Even if opposition voices were reduced in half (based on political impressions of an issue), it still causes a huge loss to customers. The company may lose between 40-50 percent and 50 percent depending on the position of independents.

This is what the Disney Corporation has to say about it. Since it made the mistake of wading out into the political waters of the Florida legislation – falling prey to the “Don’t Say Gay” narrative – the company has been rocked by bad PR, adverse polling numbers, and a stock that has plunged in value this calendar year. This is because the executive refuses to do the easiest thing, which is not to do anything. 

Ask any bartender and they will be able to recite the long-held aphorism – “It is not appropriate to discuss politics and religion.” The reason for this is quite obvious to someone slinging hooch across the teak, so it should be all the more obvious to CEOs with far more in the balance than just tips from bar patrons. 

The survey data is now available to these executives, which they can send to Public Relations. So, journalists who are not self-important can now reach out to corporate executives and ask for information about their inquiries into such matters. They will be able to present the metrics, explaining why they won’t make any statements. 

Perhaps, for good measure let us have reporters Check out these other data – the journalism Numbers of approvalshould Explain plentyWhy a company should not worry about the possibility of an scathing editorial.

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