Companies Need to Learn From the Salvation Army Suffering From Their Wokeness – Opinion

The mistake made by charity orgs is perhaps more obvious. Accepting activists as their own.

Since long, we have documented the foolishness of corporations and other entities that pander to this activist group and paid the consequences. This is an almost endless cycle. A social media firestorm occurs, a company panics, overreacts, and broadcasts absurd woke agendas. It leads to a much larger percentage of the country hating the company. There have been many examples.

After the controversy over the bathrooms, Target saw quarters in decline in sales and the NFL permitted on-field protests to the national anthem. This caused a significant drop in ratings and attendance for the NFL.

There were so many others; Dick’s Sporting Goods pandered to gun control groups, Gillette attacked masculinity, Coke and Major League Baseball entered the Georgia voting law debate, and the list continues. It would be reasonable to expect that there will eventually be a turning point in corporate America. Maybe an example of the non-capitalist industry will help open eyes within boardrooms.

Last month was a recent case of signaling stupidity. Involving the Salvation Army. The church/charitable organisation had created an internal guide on racism that was centered entirely around white privilege and the actions needed to address many of the ills that result from systemic racism. These were the issues I discussed a few weeks back, the claims by the group’s PR division that they were not targeting whites — and they had not called for apologies for being racist — were completely false, based on the contents of the very guidebook they had produced.

Now is the perfect time to make sure corporations pay attention. It’s clear that pandering to the activists by telling the bulk of your donors that they are racist, as you ask them for continued support, is not paying off. Within a matter of weeks we have seen the effect this adherent to a wakeful agenda has on the Salvation Army. Across the country, they report that their donations are significantly declining. This is a sad, shocking and surprising sign that a social activist agenda which was completely unnecessary has resulted in severely reduced levels of support.

I’ve spoken with a lot of people who significantly changed their giving habits to the charity. A close friend was an annual donor and has steered her gift to other organizations. A second friend stated that the couple has turned to local charities. One explained that this was not a seasonal phenomenon and that they gave to local charities. He also mentioned the fact they were experiencing a flush season. The drop in Salvation Army donations meant more money is coming to them.

Salvation Army enforces a program of racial awakening. #SalvationArmy #Wokelash #woke pic.twitter.com/EidiZl3cl1

— Tom Stiglich (@TStig822) November 27, 2021

This is more than just anecdotal examples. There are details from many areas that reflect this behavior towards donors. Seattle’s news station Reports the SA local is depleted in donations — money, toys, and food — as well as seeing a drop in manpower support. “The nonprofit is not only short of donations but also in dire need for donors. bell ringers to staff the red kettles seen at businesses around the country.”

In Michigan, The average intake was about one third.This is the total amount that was collected during a pandemic season. New JerseyA drop of 30% is being seen in the state. Florida, tooAlabama’s goal is 50 percent lower than it was in the past. CBS News reports that Alabama has lost tens to thousands of hours due to lack of volunteer bell ringsers. Red kettles are still stored. They have reached the point where they are unable to pay their bills. Hire people to help in the front of shops.

Nearly all the reports blame the pandemic for the decline in assistance and donations. It seems absurd to attribute the loss of donations and assistance to the pandemic, considering that last year was a much more secure year. The drop in donations this fiscal year is higher than the lower numbers. The claim of donors walking away from an organization is further questioned by a survey.

Rasmussen Research A survey was conductedWe asked the respondents to rate the charity before and after they had read the Race Sensitivity Program Guide. Initial support for the charity was overwhelming positive with 81% favorability and only 11% unfavorable. These numbers changed dramatically after learning about the Salvation Army’s racial program. They now stand at 41 percent favorably and 41% unfavorably.

All those who are embracing or flirting with the virtue-signaling activists set should be aware of this. Two harsh facts are missing from many organizations and businesses: social media exaggerates outrage and passion behind these movements and the economic power of those who demand action is far less than your base of customers and supporters. It has been repeatedly proven, and the Salvation Army now is witnessing this exact reality.

You can tell long-term donors you are a problem and that you must atone for past sins to get the support they have given. The simple reality became this — if you accuse them of being guilty of some fabricated racial crime, then your organization clearly has no need for their ill-gotten and immoral funds. 

The Salvation Army was wrong to feel the need to sink into activist distemper in an attempt at fixing society. They could have done so much more for society by not making this mistake and not speaking up. The Salvation Army did not create the gap.