Amazon.com is accusing Facebook administrator of posting fake reviews.
Amazon claimed that administrators of over 10,000 groups were offered cash or products for their reviews.
“The fraudsters behind such groups solicit fake reviews for hundreds of products available for sale on Amazon, including car stereos and camera tripods. One of the groups identified in the lawsuit is “Amazon Product Review,” which had more than 43,000 members until Meta took down the group earlier this year. Amazon’s investigations revealed that the group’s administrators attempted to hide their activity and evade Facebook’s detection, in part by obfuscating letters from problematic phrases.”
Amazon hopes this lawsuit will prevent customers from buying products that are based on false reviews.
“Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” Dharmesh Mehta, Amazon’s vice president of Selling Partner Services, said according to the company. “Proactive legal action targeting bad actors is one of many ways we protect customers by holding bad actors accountable.”
CNBC reported that Meta deleted over half of the 10,000 groups at Amazon’s request.
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