Remember when Instagram was just a photo-sharing app? No longer! These days, if you want to go viral, you’re much better off using Reels.
First things first: what does it mean to go viral on Reels? The truth is, this definition depends entirely on your existing metrics. For most people, going viral means getting three to five times more views than usual.
As for how to go viral, there are a few things you should almost always do. Here are our best tips for going viral on Instagram Reels!
1. Share Reels to Your Feed
When you know you’ve made a good Reel, you’ll want to give it a chance to succeed. The best way to do that is to cross-post content. When sharing the Reel, make sure to push it to your regular feed as well.
Promoting Reels on your feed makes them more likely to show up on the Explore page. Your followers’ views are vital to this strategy. The more views you get, the more chances of the algorithm looking your way.
2. Use Related Hashtags
When it comes to how to promote on social media, hashtags are still key. That’s particularly true on Reels, where there’s not as much competition yet. With some luck, you may end up trending on some pretty big hashtags.
That said, it’s still worth doing your research before opting for hashtags. Look what’s trending right now and how you fit into those categories. For best results, focus on keywords relevant to your niche or brand.
3. Have an Interesting Hook
The hook is the part of the video designed to spark interest in viewers. Even for short videos, having a solid hook is essential. People scroll through many videos a day, so you need to ensure they watch the whole thing.
For this reason, it’s best to structure your Reel so it begins with a hook. At best, you only have a few seconds to reel in the viewer. Try to open with something that looks exciting or shocking, then work from there.
4. Upload a Cover
Adding a cover to your Reel is a great way to entice people to click on it. For example, you can use a screenshot of your hook with some text as the cover. That way, people will immediately know what your video is about.
Of course, there are plenty of other directions you can go in with the cover. Depending on the content of your Reel, a meme picture can work great! These are easy to make as well—all you need is a meme maker.
5. Add Text in the Beginning
Do you follow trends on social media? If so, you know that using popular music makes your content more visible. The issue: Instagram Reels tend to show up without sound as users are scrolling through them.
One way to let people know they should turn on the sound is to add text at the start of the video. You can also use text to sum up the purpose of your Reel. Center the text in the middle so it’s viewable in Grid mode.
Go Viral on Reels Today!
Don’t forget that Reels is a short-form video format. If you want to go viral on Reels, you need to catch the viewer’s attention quickly. Follow the five tips we outlined above to make this task much easier!
Want to know more about why Instagram is worth your time? Keep reading our social media-related content!