Bill Nye, the Science Guy, went from advocating climate change to selling more Coca-Cola Cokes.
Bill Nye, the host of a Greenwashing Awards Show, would present it. Coca-Cola would win.
Greenwashing is when companies attempt to trick “consumers into thinking they are helping the planet by choosing” certain products, according to the BBC. The Coca-Cola Company’s (Coca-Cola’s) YouTube channel posted a video on April 5 called The Coca-Cola Company and Bill Nye Demystify Recycling.The short video featured Nye as a cutesy character made out of recycled plastic and donning a Coca-Cola themed red and white bowtie. He beamed, “When we use recycled material, we also reduce our carbon footprint. What’s not to love?” Nye all but preached from Coca-Cola’s woke pulpit: “By closing the loop [through recycling] we can create a world without waste,” he said. “But with refreshing taste!” And according to Nye, the world can thank none other than “the good people at the Coca-Cola Company [who] are dedicating themselves to addressing our global plastic waste problem.”
As it turns out, there is quite a lot “not to love” about Coca-Cola’s propaganda short.
The Coca-Cola Company was the world’s worst plastic polluter for the fourth year in a row in 2021, according to the environmental group Break Free From Plastic’s annual report. Not that anyone would know that from Coca-Cola’s short ad.
Nye did not mention the fact that most plastics can be thrown out and are not recycled. According to the Environmental Protection Agency, 2018’s recycling rate was only 8.7 per cent.
Nye’s video partnership with Coca-Cola is just one small part of the company’s overall extreme green agenda. Coca-Cola has linked to an Environmental, Social and Governance (ESG), report from its website at Sustainable Business. Great ResetGlenn Beck, a long-time radio talk host explained how ESGs can be compared to Chinese Communist Party social credit scores that businesses receive. Creating “A World Without Waste” is just one of Coca-Cola’s six stated goals, which include reaching “net-zero carbon emissions by 2050,” according to the beverage company’s 2020 ESG report.
The same report also revealed that The Coca-Cola Foundation had spent $4.7 Million on social justice-related issues. The company paid out a whopping 519 grants in the year 2020 alone, including one $25,000 grant to the radical Ackerman Institute for the Family to support “transsexual and gender expansive children” in the New York area.
Almost makes a guy want “to buy the world a Coke,” right, Coca-Cola shareholders? They and Bill Nye don’t necessarily have the money they need, but that doesn’t mean that they do not. According to Celebrity Net Worth, Nye is worth $8 million.
It would be great if climate hypocrisy was packaged, bottled and sold. But then, The Coca-Cola Company may also try to make that a selling proposition.
Conservatives under attack Contact ABC News at (818) 460-7477, CBS News at (212) 975-3247 and NBC News at (212) 664-6192 and demand they expose Coca-Cola’s climate hypocrisy.