Creating new or amending existing customer experiences, culture, and business processes using digital technologies to encounter changing market and business requirements is digital transformation. It is the reimagining of commerce in the present digital age.
It exceeds convectional roles like customer service, marketing, and sales. In the transition from paperwork to spreadsheets to using smart applications in managing our trade, we have to think through how we involve our customers. How do we do business using digital technology? Most businesses take some time to consider whether they are doing it the right way.
Difference Between Digitalization, Digitization, and Digital Transformation?
Digitalization is the process of applying digital data in simplifying the way people work. It is the process of applying digitized information to simplify established working ways.
Digitalization is not about abolishing our usual way of doing business or making new categories of businesses. The key thing here is to move on but in a better and faster way. The purpose is to ensure no data loss in the company file cabinet or anywhere in the dusty archives by making it instantly accessible.
Take, for example, customer service, maybe in a call center. Making clients’ records quickly and easily retrievable through digitalization forever changed the services.
The usual customer service approach never changed; however, the procedure of fetching an inquiry, checking into the related data, and providing a resolution became more efficient.
The shift from doing business the analog way to a digital era is what we call digitization. A few years ago, companies used to keep their records on paper. Be it typed into documents or handwritten in ledgers; company data were in analog. In an instant, you wanted to share or to gather the information you had to deal with physical documents —binders and papers or faxes.
With mainstreaming of computers, most companies began to convert all of the analog records into digital files. Fetching and distributing information became easier through digitization. However, how the businesses handled their new digital files in a big way imitated the past analog methods.
Digital data was greatly more effective for companies than analog. However, business processes and systems were generally designed over the analog-era concepts about how to fetch, distribute, and use the information.
Digital transformation is the process of changing how businesses run and, in some instances, coming up with entirely new business divisions.
Through digital transformation, businesses are being considerate, and they are revisiting all they do. This includes their internal systems and client interactions in person and online. They are all looking into ways to change their processes in an approach that will enhance game-changing efficiencies, better decision-making, or a fulfilling customer experience through personalization. Digital transformation is taking all the existing technologies to let people know your business runs.
What’s Possible Through Digital Transformation
A key factor of digital transformation is that it appreciates the potential of your technology. However, this does not translate to how quickly we can get things done, but it answers the question, how can we adapt our trade? How do we process to get the most out of our technology investments? We get to know the capability of our technology.
Adapt Your Business to Influence Digital Transformation
Similarly, how do business approach their customer needs is changing with digital transformations. In the analog model, customers were to go looking for services, whether by calling or in person.
With the growth of social media platforms, it changed service offering the same way it did the advertising, sales, and even marketing customer service. Developing businesses use social media to spread out their service by meeting clients on their preferred platforms.