Twitter To Remove Ads That Contain ‘Misinformation’ About Climate Change

Twitter announced on Earth Day that decided to remove any ads on the platform that contain so-called “misinformation” about climate change.

The Washington Post reported that the platform said the removed ads “contradict the scientific consensus on climate change.”

Twitter expressed concern about the announcement, saying that it recognized the possibility of misinformation regarding climate change. “In the coming months, we’ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter.”

Only monetized advertisements are affected by the new policy.

Twitter is not the only social media platform to take action against climate change “deniers.”

Pinterest announced earlier in the month that it would remove content and ads that contained “misinformation” about climate change.

“Pinterest believes in cultivating a space that’s trusted and truthful for those using our platform. This bold step is an extension of our wider misinformation guidelines. We first created them in 2017 for public health misinformation. They have been updated as new issues emerge. The expanded climate misinformation policy is yet another step in Pinterest’s journey to combat misinformation and create a safe space online,” Sarah Bromma, Pinterest’s Head of Policy, said of the decision.

At the time, Pinterest bragged about being “the only major digital platform to have clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads.”

The platform said it partnered with the Climate Disinformation Coalition and the Conscious Advertising Network to help “inform and develop our policy based on common misinformation themes they’re seeing across media platforms.”

Friends of the Earth Climate Disinformation Cochair Michael Khoo was highly gratified by the outcome.

“Climate disinformation on digital platforms is a serious threat to the public support needed to solve the climate crisis. Pinterest is an example of leadership, creating a common standard which includes a definition for climate misinformation. We will continue pressing all platforms to provide transparency and report on their actions. We encourage others to take note of Pinterest’s efforts to reduce climate change disinformation,” he said.

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