Trouble Brewing: Dallas Cowboys Get Flack For Partnering With Pro-America Coffee Company

The Dallas Cowboys receive a lot of hatred for a variety of reasons, but America’s Team got some unnecessary flack for a business partnership they announced on Tuesday.

The Cowboys partnered with Black Rifle Coffee, a beverage company that is owned by former military veterans who are unapologetically pro-American. Black Rifle also donates a portion of every sale to military veterans and law enforcement officers.

On Tuesday, Dallas revealed the partnership via social media.

This sounds like an excellent business idea that anyone who has a semblance of patriotism should support. 

Unfortunately, plenty of Twitter users don’t have any sense of patriotism and instead tried to frame this decision as something insensitive.

Multiple people criticized the move because of the company’s gun themed-name, since guns are not especially popular in light of the Highland Park, Il. The Fourth of July was the day that shooting took place. Several coffee drink names from this company also have firearm puns in the titles, such as, “AK-47 Espresso Blend,” “Silencer Smooth Roast,” and “Murdered Out Extra Dark Roast.”

These are not offensive or malicious. They were simply meant to be in line with the values and military themes of those who founded the company. Many people took aim at the Cowboys because of the lack of intelligence and emotional (or overall) in Twitterverse.

Black Rifle spokesmen told the Associated Press the plan was to announce the change on April 4, but was delayed due to the shooting.

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“The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday,” the spokesperson said.

This seems to be yet another outlandish reaction by people who are seeking any sort of patriotism and military support.

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