Political buttons have become one of the biggest things to use during a political campaign. It all started when Abraham Lincoln began using them strategically during the 1860’s presidential election.
With the November elections coming, it’s time to pick your party now and start making political campaign buttons too!
Not sure how to make them or where to even start with the design? Read on for more info on political buttons and how to make them.
What Are Political Campaign Buttons?
A campaign button is a pin visibly worn to advertise a candidate or political party. People use them for identifying volunteers on behalf of an electoral candidate or party. You can also give them as promotional hand-outs for supporters to wear and share along the campaign trail.
Political campaign buttons are mainly used for branding. It carries a message or slogan, name, and colors. The buttons help tell everyone who you are voting for and what they stand for.
What Do You Need?
Start by deciding on the size of the button you should get. Round, 2.25 inch to 3-inch buttons are the most common ordered custom campaign buttons. If you want to capture people’s attention, try going for an unusual shape like a diamond or oval.
Next, you need a button press. The sizes usually available are 2-1/4″, 2-1/2″, and 3″. Don’t forget to take advantage of a campaign button maker software. You can use Photoshop, Corel Draw, Print Shop, and Open Office.
Sometimes, however, the budget is tight and you lack the graphic design software. You can also design political buttons here if you lack the experience.
What Should You Include on the Buttons?
From the design to the text, you can choose how it should look. But below are some common things you can include in a button:
- Name of the candidate
- Represented party of the candidate
- The represented riding of the candidate
- Year of the election
- Colors of his or her party
- A declaration of endorsement
The declaration usually declares who has sponsored or paid for the promotional materials. It should also say that the person in question can be in the campaign on behalf of your chosen political party.
What Should You Keep in Mind?
The less you have on the campaign button, the better. You want to choose your design elements because you’ll be working with a small space.
It will be difficult to squeeze in a picture, slogan, and name all on the same button. Instead, use a logo or photo that all voters associate with a candidate.
Wordplay can be a great way to catch people’s attention, but you should remember the audience you’re trying to reach. Other constituents might find your humor silly or offensive. It can turn voters against you or the candidate you support.
When it comes to politically minded colors, it’s better to go for the colors of your flag. You can also have a small batch of different colored buttons to catch people’s eyes since they stand out.
Make Your Political Campaign Buttons Today
If you have political campaign buttons, you represent your chosen candidate or party. Stay on your best behavior and let’s make this a proper political campaign.
Of course, custom buttons are only the start! If you want to learn even more marketing tactics, we invite you to read our other guides today!