State Farm Terminates Partnership With ‘Gendercool’ According to Internal Memo – Opinion

On Monday morning, as Streiff reported, an organization called Consumers First published information regarding a partnership between State Farm and The GenderCool Project to “have ‘550 agents and employees’ nationwide donate a 3-book bundle about Being Transgender, Inclusive and Non-Binary to their ‘local teacher, community center or library of their choice.’” The memo was authored by Jose Soto, whose email signature identifies his title as “Corporate Responsibility Analyst” located in Florida.

The goal of the program, Soto wrote, was to “increase representation of LGBTQ+ books and support our communities in having challenging, empowering, and important conversations with children Age 5+.”

Understandably, the news upset many of State Farm’s customers, and they made their feelings known. According to RedState’s Monday afternoon review of an internal email, the insurance company has ended its partnership with The GenderCool Project. The email clearly states that the school is not responsible for conversations about identity and gender with students.

State Farm’s support of philanthropic program, The GenderCool Project, has been the subject of news reports and customer inquiries….


Talks with your parents about gender identity and gender should be held at home. We don’t support requiring curriculum in schools on this topic. These conversations can be had by parents through organizations that offer resources. This program will not be supported by us.

RedState spoke to State Farm agents on condition that they remain anonymous. They stated that the majority of them disagree with Soto’s partnership. They stated that Soto is a mid-to-lower level employee in Florida, far from the corporation’s headquarters in Bloomington, Illinois, and is at least four levels down the organization chart from Victor Terry, State Farm’s Chief Diversity Officer.

A thorough internal investigation into how the partnership came about is underway, it’s certain.

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