Of Woke Corporations and Harried Moms – Opinion

Given That it’s being blasted on every social media channel and displayed in every store, you’ve doubtless noticed it’s June, and this is Pride Month. It follows hard on the heels of May’s AAPI (Asian-American Pacific Islanders) Month, which itself is the successor to Women’s Heritage Month in March and Black History Month in February. (Apparently, April hasn’t picked a celebration around which to coalesce, although Allergies Month readily suggests itself. But I digress.) July and August are both It’s Too Hot to Have a Month months, but things pick up in September with Hispanic Heritage Month. However, for whatever reason, it doesn’t start until the 15^thThe sale continues through October 15.^ThIt also coincides with Breast cancer awareness month. Each month of November and December is too hectic.

This month. Today, mothers who are frantic and unable to find baby formula in their local stores, are spending a lot of money on monthly bills. Based on various corporations’ activities, boardrooms across the land are utterly convinced that said moms take great comfort in seeing that although providing sustenance for their children is well nigh impossible, they have multiple options to clothe them in the latest outfits identifying their sexual preference. This is despite their child being many years older than the time that the heterosexual activity they were involved in brought them into this world.

A decade ago, Rush, a Canadian progressive rock supergroup released their debut album. Sending signals album which led off with “Subdivisions.” This was back before band drummer and lyricist, the late Neal Peart, succumbed to bitter atheism and viewed societal matters with quite the libertarian eye.

Peart’s song is a mix of 1980s synthesizer sounds and philosophies about societal conformity.

It all seemed so one-sided growing up
All opinions are welcome
Future pre-decided
Subdivided or detached
The mass production zone
The dreamer is never far away
The misfits are so isolated

Aside from the lyric’s immediate appeal to teen angst, it foretold the contemporary approach to Pride Month and permutations thereof by some forty years.

Liberalism today is completely hostile to dissent. It’s always ready to go all Alinsky on anyone who dares to stray from its dictates. It is vital to conform. The new “tradition” is the only tradition.

There is an issue with this, one rising above even liberalism’s omnipresent incorrect nature. The corporation embracing this week’s woke does so at its peril, especially should it give the impression it is neglecting, if not abandoning altogether, its primary mission so it can be one of the Kool Kidz. This mother is not interested in the month or which low-cost marketing campaign it is running to promote useless crap under the pretense of inclusion. She needs to feed her baby. She wants to be able to buy groceries and put gas in her car without wondering which bills she’ll have to skip this month so she can make ends meet. Johnny Depp and Amber Heard don’t matter to her. These are her needs, and they’re immediate. If one business can’t meet them but is all over this month’s thing, she understands their priorities. They all exclude her. She will look for businesses that make her priorities the priority, and not vapid virtue signaling.

It is not a way to manage a business by encouraging subdivisions.