Gov. Kristi Noem (R-South Dakota) and her mom, Corinne Arnold, released one of the funniest and most wholesome advertisements this election cycle for Noem’s re-election bid.
The lighthearted commercial casually highlights some of the governor’s biggest accomplishments, such as a booming economy, and her mother’s excitement to share her message.
Arnold: Kristi, South Dakotans need all the good news.
Noem : That’s my mother.
Arnold: I’m texting all my friends. Our state stayed open for buisness. America’s best economy Lowest unemployment. The message was spread in an enormous way.
Noem: Okay?
Arnold, What about Instagram! A TikTok dance! Virtual reality
Noem: Together, we’ve made South Dakota stronger than ever. It doesn’t matter what you call it.
It’s not often a voter gets to see a candidate’s mother holding a selfie stick and attempting to do a TikTok dance, especially in such a serious political climate.
I couldn’t be more proud of everything that Kristi has done for South Dakota. I am her mom… but I know I’m not the only one that texts my friends about all the great things happening here in South Dakota! pic.twitter.com/sVwKo6I5s5
— Corinne Arnold (@GovsMom) August 1, 2022
Noem lives in a secure Republican state so she can be creative. It’s encouraging to see campaigns take a positive approach to highlight their candidate’s strength, as opposed to just attack ads.
What this advertisement in particular also does so well is that it’s clever without being flashy. The only limit to the number of stunts Republicans could pull off in video is how many voters would doubt their authenticity. Simplicity is sometimes the key to impactful messaging, as the goal for Noem’s race is to really boost turnout and rally support around her.
Because she opposed the use of lockdowns in the event of a pandemic, Noem was nationally recognized for her leadership. South Dakota was typically not considered an up-and-coming state, but Noem’s leadership has helped turn the tide.
I spoke with Noem in June about her book, “Not My First Rodeo.” In the interview, she went into detail about how her faith and upbringing influenced where she is today.
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