Elon Musk continues to cause waves on a near-daily basis, and that happened on Tuesday after the billionaire and the probable future Twitter owner decided to drag corporate wokeism regarding “pride month.”
June is fast approaching, which means that every major corporation will be using rainbow colors in advertising and avatars in order to display how disillusioned they are with their cause. Musk made fun of that by creating a meme, which immediately attracted wailing and grunting teeth.
— Elon Musk (@elonmusk) May 31, 2022
As expected, many missed the point, taking Musk’s post as some kind of anti-gay screed.
Is it offensive that you are celebrating LGBTQ Pride Month? This is what?
— Maxwell Adler (@MaxwellAdler) May 31, 2022
I will never buy a Tesla
— Travis Allen (@TravisAllen02) May 31, 2022
Of course, Musk isn’t actually giving a commentary on the necessity of pride month. What he’s pointing out is that corporations that otherwise couldn’t care less about the issue spend every year nakedly trying to profit off it. It’s in the same vein as companies using “green” advertising as a way to virtue signal customers through the door or onto one’s website. It eventually feels exploitative, cynical and unprofessional.
It is possible that the indecent nature of the whole thing causes more division than unity regarding gay pride month. On social media, I recently pointed out that there are at most 114 days devoted throughout the year for the LGBT movement.
It is absurd at the moment. There are now 114 calendar days that the LGBT movement is celebrated throughout the year.
114. Again, 114. https://t.co/JMlQWX2o6l pic.twitter.com/QpPFWhJC3P
— Bonchie (@bonchieredstate) May 17, 2022
Soon, we will run out of time to use virtue signal. What then?
However, I digress. The idea that companies should spend thirty straight days promoting the LGBT movement strikes many people as absurd. And yeah, few will admit that out loud for fear of being labeled a bigot, but I don’t see any bigotry in noting something that could objectively be found to be absurd. Is it possible that the CEO of a cookie-making company doesn’t care about Pride Month?
The response will be “Well, why do you care?!” But that’s coming from the same people who lose their minds anytime a corporation even dares to not comment on a leftwing narrative (see: Florida’s Parental Rights in Education Law), so I see their sudden respect for choice in corporate communication as rather convenient.
Musk loves to press buttons. How well that’ll serve him, in the long run, is yet to be decided, but in the meantime, we get to enjoy the entertainment aspect of it all. He is an adept at trolling leftists despite holding a number of left-wing views, as can be seen in his anti-gun positions.
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