Crayola will celebrate the colors and rainbows for a brand new #PrideMonth
In the past, businesses had a focus on profit and generating revenue from a wide customer base. Today, many companies are seen to be ideological organisations that happen not to be nonprofits.
According to the new corporate concept, politics — nearly always left-wing, it seems — matter. Sure, corporation X might make a good doorknob, but what’s its specific stance on a border wall?
It can be applied to all industries, including those involving children.
Crayola posted a Facebook message in support of this fact.
The center is a hero who can wear many hats.
This iconic brand created the entry using a variety of clever wording.
Julian Gavino, also known as The Disabled Hippy Life Coaching (he/him), is an activist, fashion model and writer who describes himself as a transgender male. His progressive neurological condition was his birth defect. Julian believes in advocating for his communities. Julian, who was born without seeing any person who looked like himself in media as a child, is passionate about promoting normalization of trans and disabled bodies in fashion. He works with designers and brands on creating adaptive clothing and stresses the importance of universal design — clothing everyone can wear. He has worked with brands such as Tommy Hilfiger, Mac Cosmetics, and was Abercrombie’s first disabled/transgender model. Julian is a firm believer that creativity allows you to connect to yourself and others.
Here’s where color comes in:
He says, “You can do it through fashion, art, you can do it through color. Being a creator has allowed me to expand in ways I didn’t think I could. My disability forced me to see things differently. Art was my first choice when I felt overwhelmed. It’s important to have outlets like that. I was embarrassed to use mobility devices. This made me more curious about fashion. It felt like I was losing control over my body. This is when I began pushing the limits of what I could wear. That helped me get through. Now there’s probably nothing I wouldn’t try to wear or have fun with.”
This month, the crayon maker observes a commemorative day:
This #DisabilityPrideMonth Crayola celebrates Julian and everyone like him for their passion and creativity.
Julian deserves our best wishes in all his artistic endeavors. Secondly, fresh off the heels of one Pride Month, we’re right in the midst of another. Is Crayola’s post an effort to encourage disabled transgender toddlers interested in fashion, or is it a virtue signal completely disconnected from those who use its goods?
Some Facebook users are not happy about the post.
- “[I]’ve had this site on my page for some time. I’m taking off. Why is it that all the stuff is being shoved in children’s faces? … Let them be children, and leave them alone.”
- “Usually, I buy a ton of supplies to donate; this year we will be leaving Crayola out of the donation. Kids don’t need to be taught about sexual preference or changing genders while trying to color.”
- “Targeting children with harmful radical gender ideology. Disgusting!”
- “Well, you got my attention. We’ll be buying a different brand this school year.”
- “Ok…he checks a few boxes…BUT WHAT DOES THIS HAVE TO DO WITH CRAYONS!”
- “Generic crayons for the win!”
And they were together:
- “I LOVE seeing AMAZING content this like…!”
- “You have earned my brand loyalty with your inclusiveness. Keep it going!”
- “So proud to be a teacher who LOVES her Crayola crayons!!!”
- “Thank you so much for highlighting disabled, trans people! Representation is everything We are grateful to you for your support of Disability Pride Month. It doesn’t get enough attention and it’s super important, especially for children with disabilities, like my son.”
- “Your inclusiveness is showing! AND IT LOOKS GREAT ON YOU!”
It is changing rapidly. People were once people. And “communities” were geographic areas in which residents stood to gain by banding together. All that’s been removed — your community is defined by those who share a singular trait and who will never know or affect you. There are many bodies within this empty idea.
They can even grab some crayons, should they wish. In doing so, they’ll support more soldiers in the war for wokeness.
As for Disability Pride Month, Forbes reports it isn’t a sexual scene:
Disability Pride does not mean appropriating LGBTQIA+ Pride. Actually, people with disabilities and LGBTQIA+ have always been connected and survived the same oppression. Disability Pride is similar to LGBTQIA+ Pride in that it celebrates and revalorizes our visibility, as people with disabilities were historically excluded from public places.
So Crayola could’ve gone with a non-LGBT take. It created something far more vibrant by focusing on superior intersectionality.
-ALEX
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