Column: NBC Sitcom Mocks Woke Corporation Panic

Woke Corporations are now in a new age. TV ads show their fear-based behaviour. They struggle to hit all the “right” notes to avoid controversy. NBC has a brand new sitcom, called American Auto and on January 25, they skewered all sides as the fictional auto company tortured themselves about being more inclusive of the “LGBTQIA community.”

When some “roller rink in the boonies” bans a gay family, our Payne Auto team decides to tweet out a “rainbow square” in support. This backfires when a teenage black girl goes viral on TikTok complaining “Today, Payne Motors decided to do the bare minimum to show their support for the LGBTQIA community. Payne Motors, thank you for posting the rainbow square. Especially since all their commercials have one thing in common: Zero LGBTQIA representation.”

The auto industry brass are panicked and realize they must reshoot the commercial which was not finished in order to feature lesbian mothers. Frank, the director of commercials, gets extremely upset and gets all the conservative line (wow! conservative lines). He asked if it was worth spending seven figures to “appease the woke mob?” Obviously, yes.


At the reshoot, Frank declared “I’m not on social media. Don’t really need to get into arguments with liberal nutjobs about my white privilege.” The PR pro sarcastically replied “Yeah, I’m sure the world is worse off for not having your hot takes, Frank.” He shot back “I’m getting breakfast. I might even get eggs with salsa unless that’s considered cultural appropriation now.”

This is NBC, so then the CEO said “Frank sucks, right?” The PR pro replied “Very much so.”

Then the CEO worried that the recast lesbians don’t look “authentic,” that they might read as sisters. “How much would it suck to get to the end and have people be like, ‘Oh, hey, look, there’s two families and a pair of platonic friends driving their kids home?’” She panicked over their outfits not looking lesbian, and then the costume assistant on the shoot told them “I’m a lesbian, and I’d wear what they’re wearing,” so that’s embarrassing.

There’s just a parade of panicky decisions. They think that one of the “lesbian” actresses is actually straight, so they bring in an incredibly “butch” lesbian so it’s obvious. They decide that the couples should be multi-racial, since pairing black with black and white with white is “pandering to segregationists.” Then they rule men shouldn’t be behind the wheel.

Frank, the director of the project caused another concern when he pointed out that their black man was too pale to be paired with a woman who is white. This could have led to him being mistaken for white. “If anything, you’ve just reduced the diversity in this thing.”


One white character summed it all up: “Are we finally allowed to say like, woke culture has gone a little bit too far?” A black employee said “Yeah, I don’t think we’re allowed to say that.” The white man responded: “Absolutely not then. Let’s stop saying that. Carry on.”

After hours of panic over the casting, and losing the child actors due to their time restrictions, they end up filming the new minivan ad in the dark, without kids, making it “creepy.” So should they air it? The CEO concluded: “Might as well. Besides, no one is watching commercials any more.

There’s nothing inherently wrong with diversity in advertising. Advertising diversity is a good thing. But you do get the impression from today’s commercials that they’ve gone through all this tortured self-examination to avoid the wrath of the Woke Mob.

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