An Alabama Ford dealership thrilled conservatives and triggered liberals last week when it unveiled its latest promotion.
Chatom Ford announced it’s offering customers a Bible, a 12-gauge shotgun and an American flag with the purchase of any new or preowned vehicle. The “God, Guns, and Freedom” deals runs from July 4 to July 31, NBC-affiliate WTHR reported.
“This is just a small way we want to celebrate our independence and our loyal clients, by giving a bible, 12 gauge, and flag to every patron who purchase any vehicle from us between now and July 31,” the business said last Wednesday in a Facebook post, which has since gone viral.
In a commercial for the giveaway, Chatom Ford’s general manager Koby Palmer cocks a rifle while holding a Bible and standing in front of a pick-up truck that has the American flag draped over it. The video has garnered more than 110,000 views since being posted online.
The shotgun does come with some conditions. Newsweek reported Tuesday that Chatom Ford’s firearms affiliates would be charged with conducting background checks on customers interested in taking advantage of the offer. People would only be given a 12-gauge pump-action shot gun if the check came back clean.
What Chatom Ford says about America
A number of liberal and gun control advocacy groups slammed Chatom Ford after its promotion received widespread media attention.
“Don’t buy your cars from Chatom Ford, a dealership in Chatom, Alabama!” urged the official Twitter account for Newtown Action, a grassroots gun control group formed in the wake of the Sandy Hook Elementary School shooting.
One Twitter commenter said Chatom Ford had earned the “Jackass of the Week Award.”
A parody Twitter account satirized the dealership with a tweet that suggested the business’ patriotic message betrayed a racist, pro-Trump mindset.
Come to our dealership and we will one up #chatomford by giving you a noose and MAGA hat when you finance your loan with MuricaMoneyLenders
— @ChattomFord (@ChattFord) June 26, 2019
Meanwhile, in an indication of how the totems of patriotism have become partisan, many conservatives loved the initiative.
Here's definition of 'Taking BACK our Country'! Great job, CHATOM FORD! ***Alabama car dealership offers free bible, shotgun, American flag with purchase of vehicle https://t.co/tAo2nOW5f2 via @fox4kc BEWARE @HouseDemocrats @SenateDems @SpeakerPelosi @chuckschumer WE'RE COMING!!!
— Nana Lynn (@lynnie5155) June 26, 2019
However, Palmer, the Chatom Ford GM, denied the company was trying to make a political statement. He said the “God, Guns, and Freedom” deal is simply a reflection of the rural Alabama town’s values.
“We talked about what our community is about, and what are things they stand for,” Palmer told Newsweek. “It’s a safe community. They’re very proud of their country and almost everybody here likes to hunt.”
- Chatom Ford General Manager Koby Palmer.: Screen grab