Cancel Culture Aims for Joe Rogan Again In Marketing Campaign by Austin Newspaper – Opinion

Joe Rogan is a person who has proven to be immune from cancelling culture, despite many efforts. His podcast was a success and he survived. Joe Rogan ExperienceSpotify has removed the following song: In the latest attack on Rogan’s podcast, a local newspaper hung posters to remind the public that Rogan isn’t a journalist, but they are.

Reddit has a post about Texas newspapers. Austin American StatesmanIt has launched a guerrilla-marketing campaign to stop the use of demeaning language against podcasters.

Austin American Statesman newspapers posted signs criticizing Joe Rogan’s journalistic skills in Austin, Texas. Reddit photo.

A photograph of a poster hung on the streets of Austin reads ” ‘Pull that up, Jamie’ doesn’t count as journalism. Journalism is done by journalists. Not Comedians.”  As far as “journalism” goes, The Statesman is the same newspaper that made national headlines for refusing to publish the description of a mass shooter, while still at large, because they didn’t want to “perpetuate stereotypes”.

The reference to “Jamie” is interpreted to be Joe Rogan’s producer, Jamie Vernon who also goes by, Young Jamie. Requests from Rogan to his producer to “pull that up” are frequently heard on the video podcast. The phrase refers to searching the Internet for news articles or information on subjects that are discussed with guests. Rogan doesn’t pretend to be a journalist, what he does is more along the lines of cultural commentary and interviews. He has self-described his job saying, “I talk s*** for a living.” In short Rogan talks and people listen. There are many people who listen.He has been a target for traditional media outlets as well as cancel culture.

The Statesman is the largest newspaper in Texas’ capital city and is estimated to have a daily circulation of about 130,000. Recenty, they stopped publishing Saturday print editions. Instead, they switched to digital printing and a curiously named paper. “The Saturday Experience”. Next to their recent poster campaign, it appears they imagine themselves to be directly competing with Rogan’s viewership, estimated to be 11 million listeners per episode.

On the TIME 100 List, Rogan was chosen as one the most influential persons of 2022. Even Texas candidate for lieutenant governor, Mike Collier (D), recognizes the influence of Rogan, buying campaign ads on Rogan’s show to reach his audience made up of mostly younger males who tend to be politically independent.

The Statesman isn’t the first media outlet to attempt to siphon off an audience from the podcast space. CNN+ was created for $300 million and shut down in less than a month.

The message on the posters is basically “Don’t listen to Joe Rogan,” adding to the trend of mainstream outlets attempting to shield the public from independent or alternative media, especially if the media leans right. The New York Times launched a whole initiative to report on what “right-wing media” outlets are saying, and even study how their messages are “developed, circulated and absorbed.”

The mainstream media is losing the trust and confidence of Americans, reaching record lows in the last month. Campaign dollars are moving away from traditional outlets to reach more authentic audiences. We can expect the arms race against independent thought to continue.

These are the results The Statesman’s covert and cowardly attacks on Rogan as a marketing ploy are unknown, but since a little controversy is exactly what Joe Rogan Experience is all about, they are likely spreading Rogan’s brand better than their own.

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