7 Ideas for Using PPC to Target Potential New Patients

Many healthcare providers are using PPC to not only increase traffic to their website but also target potential new patients. If you’re a physician or dental office looking for ways to get more visibility in the search engines and generate more out-of-pocket leads, this post is for you!

1. Enable Ad Extensions

To get the attention of potential new patients, make sure to enable ad extensions. Ad extensions are a great way to add more information about your services and can help you stand out from the competition. There are many different types of ad extensions that you can use, including location extensions, call extensions, sitelinks, and more.

2. Use Specific Keywords in Your PPC Campaigns

Many people searching for your services online will be using different keywords and phrases. Using specific keywords in your PPC campaigns can help you get more traffic from the search engines, which means that these visitors may be closer to becoming actual patients of yours! For example, if you’re a general dentist office targeting new patients with their dental needs, you’ll want to use keywords like “dentist near me”, “family dentist”, etc. On the other hand, if you’re a specialist in a certain area of dentistry, such as braces, you’ll want to target keywords related to that service- for example, “orthodontist near me”.

3. Target the Desktop Users

When running your PPC campaign, it’s important to think about your target audience. Many healthcare providers are finding success by targeting desktop users rather than mobile users when searching for services related to their practice. This can be done easily through Google Adwords- simply select “All Devices” under Settings and “Desktop” under “Device Type”.

4. Launch Responsive Ads

With so many people using mobile devices, your PPC ads must be responsive and look good on all screens. You can create responsive ads in Google Adwords by selecting “Responsive Ads” under the “Ad Formats” tab. When someone is searching for a service related to what you offer, there’s a good chance they’ll be looking for it on their mobile device. Having responsive ads lets you ensure that your ad will look great no matter what device it’s being viewed on!

5. Include a Call to Action

Including a call to action in your PPC ads is another great way to get potential new patients interested in what you have to offer. A call to action can be as simple as “Call Us Today For An Appointment” or “Learn More About Our Services”. When someone sees your ad, they should know what you’re offering and be encouraged to click it or call your office. Including a call to action in your PPC ads will improve the CTR of your ad, which means that you’ll have more people clicking on them and visiting your website.

6. Optimize Landing Pages

When someone searches for your services online and clicks on your ad, the next important step is to get them interested in what you have to offer. The landing page that they are taken to should be optimized with keywords related to their search and a compelling description of what you have available at your practice or office. In addition, the landing page must be aesthetically pleasing and easy to navigate.

7. Conduct PPC Audits

When you first launch your PPC campaign, it’s important to conduct regular audits. This will help you find out if certain ads perform better than others and which keywords people are using when searching for your services online. By conducting these audits regularly, you can be sure that the ad campaigns you create will have an optimal return on investment.

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