Creating evergreen content, producing original research, infographics, and using social media to promote your content are some of the most effective ways to generate traffic. Content marketers should never forget to promote their content. Even the most inexpensive content will bring equal results. To extend its lifespan, consider repurposing it to other platforms, such as blogs or forums. You can even brand your links with Rebrandly, which lets you use your own logo and brand colors.
Evergreen content
One of the best ways to stay relevant in the digital world is by implementing evergreen content in your content marketing strategy. Evergreen content revolves around topics that never change. It is a great way to maintain your authority and relevance by allowing your content to resist changes in trends and consumer behavior. By developing a content strategy around evergreen content, you’ll be able to ensure that your website’s SEO efforts are well-targeted.
Creating original research
Creating original research for content marketing is a powerful method for creating compelling articles and other content. This type of research is created when you conduct a study that has a defined audience and specific time frame. Original research is important for media outreach because it gives you thought leadership and builds trust. In a recent Buzzsumo and Mantis Research study, 56% of respondents reported satisfaction with the results of original research. A separate study by Ascend2 found that 60% of respondents viewed research as a powerful way to increase their brand awareness and content creation.
Creating infographics
Creating infographics as part of your content marketing strategy can help you attract a wide audience, but you must remember to cite your sources properly. Use your brand colors and fonts, and ensure that your infographic contains your company’s logo. You should also cite your sources in the footer of your infographic, so that your audience will recognize it and associate it with your brand. Using a logo will help ensure that people will not copy your infographic and misinterpret its purpose, which is not a good idea for responsible marketing.
Using social media to promote your content
Sharing content across social networks is one of the best ways to increase your marketing reach. But sharing content across social networks requires a lot of effort on the part of your social media marketer. Luckily, there are some ways to automate this process. Consider using Zapier, which automates repetitive tasks between different apps. Once you have a Zapier account, you can use it to share content across different social networks.
Creating a content calendar
Using a content calendar can make the process of planning content much easier. By creating a content calendar, you can easily keep track of due dates for content, identify resources and target keywords, and manage the process of creating content. Moreover, a calendar can be useful for keeping your team on track, avoiding mistakes and ensuring that your content is produced as efficiently as possible. To help you create a content calendar, follow the steps listed below.
Optimizing your content for search engines
While there are many factors to consider when optimizing your content for search engines, you should always start with the basics. There are 3 fundamental elements that you should keep in mind when optimizing your content. The first two are the content structure and flow. By optimizing these three elements, you’ll help search engines understand your content and help drive more visitors to your website. Read on for a closer look at each. Listed below are some of the most important tips for optimizing your content for search engines.
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