Disney is creating new Mickey Mouse communities. It’s possible one will soon be in your community! Mickey exclaimed, “OH! BOY! OHHhhh, Boy!
Disney, 24/7. Disney, all day, all night, might be their worst idea since 2011’s “Mars Needs Moms.” The Mickey Mouse brand tried 24/7 Disney real estate once before. It worked out like a broken “Pirates of the Caribbean” ride. It was like animatronics with dead eyes staring at you.
In the early 90s, Disney was the first to stake a plot for a community survey in Florida. Walt’s guys imagineered a planned community of robots walking about, blathering the “Truman Show” greeting: “In Case I Don’t See Ya, Good Afternoon, Good Evening, And Goodnight.”
The community was (and still is) called “Celebration.” It was beset with construction defects and a Disney creepiness like “Stepford Wives” on a sugar-high. In the beginning, Celebration was open to all who bid. There were over 5,000 Disney freaks bidding for 457 houses. Soon, however, owners suffered from hypoglycemic withdrawals. Grumpy Disney fan with mortgages. Problems with construction were solved. Kinda. There were six models and limited options of curtains colors. A HOA for Disney steroids.
After that, the real estate bubble burst. Homes were left empty, with colored curtains, just like busted animatronics. Disney weirdos couldn’t pay their mortgages, so banks unplugged Disney fanatics from their fantasy home and cast them off the gate, past Walt’s statue, into the real world.
There was also the Dead Pool. Ok, it’s nickname was the “Death Pond”,” but Disney owns “Dead Pool” so lets call it the Dead Pool. Celebration’s Dead Pool is located near it. Three men were found dead in an SUV near the Dead Pool’s bottom in 1998 by police. I couldn’t find anything that told me if they wearing fake, Disney pirate hats, but the rumor is the Dead Pool is haunted.
Disney is now back in real estate. It’s a lot like BlackRock but with Mickey Ears.
Riverside County in California is the home of the first Mouse Houses. Riverside is the right place! Dumbo! Walt lived in Riverside County. Disney was serious. Rancho Mirage was the site of Rancho Mirage’s first planned community. For folks outside of California, that’s “Palm Springs” by a different name.
According to the website, it’s a planned, Disney-branded community… but not really. It’s just lending its brand name, Disney seems to be. So it’s fake, really. It’s very Disney.
You can access the site:
Disney is not the developer of Cotino™, a Storyliving by Disney community or the builder or seller of homes within Storyliving by Disney communities; third-parties developing and building are independently owned and operated.”
Disney is trying this time to draw older Disney geeks like the boomer Disneyland clients that still remember Disneyland booklets. Disney is hoping the Disney name is like a bug light attracting older Disney fanatics to a planned community with a Disney “feel” this time.
But, unlike Celebration, it’s not being built by Disney’s scenic carpenters (or seven dwarfs). Disney has contracted third parties to build the structure. This is the end of all Celebration mishaps. Oh, Boy! But, good news, for fan of Disney fakery, “imagineers” will help develop the community’s “richness” of “Storyliving by Disney.”
Per Martin Lewison, a professor at Farmington State College (deemed “Professor Roller Coasters”), he sees it as a perfect fit for Disney branding because the demand for Disney fakery is, apparently, “insatiable and inelastic.” By the way, “inelastic” is defined as nearing a “necessity” of life like food or fuel.
Sorry, Mickey — I’m gonna pass.
This post was last modified on February 19, 2022 3:39 pm
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