NewsGuard co-CEO Steven Brill claimed that NewsGuard’s goal is “not to block anything,” but “just [to] give people straight information.” However, in a recent interview, he revealed NewsGuard’s real game of demonetizing anything the “credibility” arbiter deems “misinformation.”
Brill went on the Daily Beast podcast The New Abnormal on March 8 to discuss NewsGuard and how the self-appointed online “credibility” arbiter works, especially how it restricts social media, with podcast host Molly Jong-Fast.
Brill explained that Facebook’s two top executives, Meta (formerly Facebook) CEO Mark Zuckerberg and COO Sheryl Sandberg, apparently ultimately rejected the idea of using NewsGuard for Facebook, though a Facebook executive had originally helped NewsGuard raise money.
NewsGuard was used by other companies, even though MRC Free Speech America proved it to be biased heavily in the direction of the left.
Brill declared: “Luckily, we have licensees including Microsoft, for example, including the largest ad agency holding companies, which use NewsGuard to help keep their advertisers off of misinformation, and to put their ads onto legitimate news sites that are in, uh, that are included in the massive inclusion list we have developed.”
He then summarized NewsGuard lists dividing supposedly “legitimate journalism” outlets from supposedly illegitimate media companies, so advertisers can choose what quality of news to affiliate with. “They can advertise there using our inclusion list, and can use our exclusion list to make sure they’re not on” sites that are presumably not “legitimate journalism,” he said. When leftist podcast host and Bulwark contributor Molly Jong-Fast suggested that NewsGuard could “stop fake news” on Facebook, Brill agreed, bragging, “You could do it in a minute.”
Brill stated that Facebook executives initially endorsed NewsGuard to allow it to use algorithms instead for content regulation and that they helped fundraise. “One of the senior executives there even helped us raise money by encouraging investors,” Brill said. NewsGuard does not work like social media, Brill insisted, because it is “transparent.”
JongFast was adamant that Facebook is a publisher. But, he did not demand Section 230 reform. Brill said that he would like badly rated sites to improve and receive higher ratings. He said that 20 percent of the 7,500 sites NewsGuard has rated have “improve[d] their score.”
Yet an MRC Free Speech America study found that NewsGuard’s average ratings for sites that AllSides deemed “left” or “lean left” were significantly higher than ratings for “right” or “lean right” outlets. This indicates that Brill’s pretense of objectivity is bunk.
Other supporters of free speech are rallying to protest NewsGuard’s bias. A recent letter signed by MRC founder and President Brent Bozell and dozens of free speech advocates warned all U.S. governors about NewsGuard’s bias and influence.
Conservatives under attack. Contact ABC News (818) 460-7477, CBS News (212) 975-3247 and NBC News (212) 664-6192 and demand they report on NewsGuard’s clear left-wing bias.
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