NewsGuard is a Leftist Media Ratings Company. This partnership will censor any news media outlets or publishers that the platform considers objectionable.
The suppression of a certain ad platform is going to affect all outlets.
Publisher ad platform PubMatic said it will partner with NewsGuard to prevent monetization on the platform by news sites that NewsGuard does not rate as “generally trustworthy.” This occurred a week after NewsGuard announced an arrangement with IPG Mediabrands to rate and evaluate broadcast programs and networks.
A MRC-Free Speech America NewsGuard generally favors left-leaning outlets, according to a study last week. On average, NewsGuard gave left-of-center news sites a score of 93 out of 100 for “credibility” and “transparency,” and right-of-center outlets a score of 66 out of 100.
NewsGuard’s “in-house journalists” will review “thousands of news and information sites” to assign ratings for publishers accessing PubMatic’s ad platform, PubMatic Senior Director for Marketplace Quality Eric Bozinny wrote in a blog post.
The PubMatic platform is used by news outlets as well as online content creators to find ads for their sites and make revenue. As of its most recent Securities and Exchange Commission 10-Q filing, logged for the third quarter of 2021, PubMatic said it served about 1,370 publishers and app developers across areas including “news, eCommerce, gaming, media, weather, fashion, technology and more.”
PubMatic has also been growing rapidly. It posted $58.1 million in third-quarter revenue in 202l1, a nearly 54-percent year-over-year increase, according to PubMatic’s third-quarter earnings presentation.
PubMatic defended its decision to use NewsGuard’s arbitrary filtering process by touting the service’s presumed virtues.
“Identifying and classifying misinformation in a fully transparent and disclosed manner — using a consistent, unbiased framework — is important and complex work and NewsGuard is a leader in that effort,” Bozinny wrote.
Though Bozinny classified NewsGuard’s work as “fully transparent” and “unbiased,” MRC Free Speech America’s Research shows otherwise. NewsGuard, for example, scored a score of 4.8 Federalist a right-of-center online publication, according to AllSides, with a 12.5 rating for “credibility,” apparently for questioning the efficiency of mask mandates, but rated socialist site Jacobin At 92.5
Other bile includes Jacobin vomited a piece last year heralding that “[s]The United States is putting ocialism back on their agenda. Thank God.”
Bozinny offered a snobby, rudimentary explanation of how clients will be benefitted by the partnership. Advertisers and ad agencies can now “transact more confidently,” by knowing their ads won’t appear on sites that “fall below the NewsGuard and PubMatic standards,” he said. “This helps advertisers protect the equity of the premium brands they represent.”
Bozinny said that advertisers and publishers should have more information-suppression relationships.
“We hope that our actions will encourage our customers and partners, and the entire ad tech ecosystem, to have renewed confidence that the programmatic marketplace can be a force for good that supports quality journalism,” he wrote. “We know that the PubMatic platform is a powerful driver of publisher revenue and advertiser ROI worldwide, and with great power comes great responsibility.”
Conservatives under attack Get in touch NewsGuard PubMatic,Demand that conservatives are treated equally by the companies. We can help you censor yourself if necessary. Contact the Media Research CenterContact form.
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