Morning Joe Trumpets 1/6 Primetime Ratings, But Bury Biden’s — And Their Own!

There are some rankings that Morning Joe likes to trumpet — and others they like to bury.

Take at this time’s episode. The primary half-hour went on—at size—about how the primary evening of the J6 committee hearings attracted 20 million viewers. Mika and Joe repeatedly made invidious comparisons between that viewership, and the rankings scored by Donald Trump’s Apprentice reveals. We counted no fewer than 14 instances within the first half-hour that the r-word was used.

However then there are the rankings that Morning Joe positively does not like to debate. Throughout Trump’s time in workplace, each dip in his rankings turned the topic of delighted dialogue. However since Biden took over, his calamitous favorability rankings, similar to these, have disappeared from Morning Joe‘s radar display.

However since they obsess over Trump, they in contrast the rankings for the 1/6 hearings on ALL channels to the Trump actuality reveals, that solely aired on NBC. 

SCARBOROUGH: However I would like you to check these 20 million viewers with the most important rankings Donald Trump garnered for his actuality present.

MIKA: Proper!

SCARBOROUGH: 2014 present of Movie star Apprentice.

MIKA: The finale! The buildup.

SCARBOROUGH: That they had 7.6 million viewers.

MIKA: Oh.

SCARBOROUGH: The unique Apprentice, its closing season.

MIKA: That is a giant finale.

SCARBOROUGH: Solely 4.6 million.

MIKA: Wow! These hearings trumped that.

After which there are the rankings . . .  for Morning Joe itself. Try this chart of the present’s Nielsen rankings. As of the top of Could, Morning Joe’s rankings, in comparison with two years in the past, are down a disastrous 41%. Unhappy!

Word: Joe and Mika made repeated, sarcastic reference to the truth that Fox Information, in contrast to the liberal-media networks, did not carry dwell protection of the J6 hearings [although Fox Business did carry the hearings.]  And, in evaluating Trump’s Apprentice rankings, the pair additionally solid the 1/6 rankings as being these of  Trump bete noire Liz Cheney, as if the hearings had been all her doing. Scarborough mentioned it “appears like Liz has him greater than doubled there.” Guess Joe and Mika did not need to describe the hearings as being Nancy Pelosi’s!

Morning Joe boasting concerning the rankings of the primary evening of the J6 hearings, whereas burying information of Biden’s horrible favorability rankings, and the present’s personal lack of 41% of its viewers over the past two years was sponsored partly by Liberty Mutual and Clear Alternative.

This is the transcript.

MSNBC
Morning Joe
6/13/22
6:05 am EDT

MIKA BRZEZINSKI: The rankings from the primary evening of hearings.

JOE SCARBOROUGH: Yeah, did properly.

MIKA: I imply, one main community did not even carry it, and it acquired fairly excessive rankings.

SCARBOROUGH: Big rankings.

MIKA: We’ll speak about that, developing.

SCARBOROUGH: Lots of people watched the primary one. It was huge!

MIKA: Yeah. You realize, lots of people, they like to take a look at rankings as type of successful meter. Some folks take a look at it that approach.

SCARBOROUGH: Yeah.

MIKA: I imply, I do not know.

SCARBOROUGH: It is a little bit foolish.

MIKA: Does it matter how many individuals watch?

SCARBOROUGH: However folks obsess over rankings. However I’ll let you know, it’s fascinating that everyone was saying that the Democrats and Republicans that had been on this committee had failed.

MIKA: We heard they had been boring.

SCARBOROUGH: Oh, these had been horrible hearings. They’ve already failed. Keep in mind, we had, we learn op-eds even earlier than that they had the primary hearing–they had been referred to as failures.

MIKA: Wah-wah. But additionally, actually boring. They had been referred to as actually boring, like they could not maintain a viewer on. 

SCARBOROUGH: Properly, by the critics that weren’t even watching.

MIKA: Precisely. As a result of there was a community that did not carry it. And regardless of that — like a significant community, a strong community.

SCARBOROUGH: Actually highly effective.

MIKA: However primarily based on the rankings for the primary listening to, there appears to be plenty of curiosity.

SCARBOROUGH: A ton! Mika, are you aware that about 20 million folks throughout America —

MIKA: What?

SCARBOROUGH: — watched Thursday’s primetime listening to? That is, in fact, in accordance with Nielsen information.

MIKA: And I assumed one of many greatest networks did not even carry it.

SCARBOROUGH: No, they did not. They did not. And because the Occasions factors out, these 20 million viewers is within the ballpark with large tv occasions like Sunday Evening Soccer.

MIKA: Oh, my God.

SCARBOROUGH: However I would like you to check these 20 million viewers with the most important rankings Donald Trump garnered for his actuality present.

MIKA: Proper!

SCARBOROUGH: 2014 present of Movie star Apprentice.

MIKA: The finale! The buildup.

SCARBOROUGH: That they had 7.6 million viewers.

MIKA: Oh.

SCARBOROUGH: The unique Apprentice, it is closing season.

MIKA: That is a giant finale.

SCARBOROUGH: Solely 4.6 million.

MIKA: Wow! These hearings trumped that.

SCARBOROUGH: I am not likely good at math, Lemire, however it appears — and when you take a look at the final season of the Apprentice —

MIKA: Let me write it down.

SCARBOROUGH: The final season of the Apprentice, Donald Trump acquired 4.6 million. Liz Cheney acquired 20 million . . . You realize, if trump mentioned the Apprentice was one of the crucial well-liked reveals of all time —

MIKA: 20 million!

SCARBOROUGH: That is nice. Maintain on, we’re nonetheless taking a look at these numbers. Apprentice, closing season, 4.6 million, to Liz Cheney, who acquired 20. 

MIKA: My God. You possibly can add these up and it nonetheless would not add as much as the listening to.

SCARBOROUGH: Yeah, appears like Liz has him greater than doubled there.

JONATHAN LEMIRE: Yeah. We want Steve Rattner to interrupt down the mathematics right here, as a result of we’re all scuffling with it. However there is not any query that the rankings for that first listening to final week dwarfed something then movie star developer Donald Trump acquired for both of his itinerary of the Apprentice franchise. 

SCARBOROUGH: There’s actually no comparability with the Apprentice or Movie star Apprentice. Liz Cheney simply crushed Trump so far as rankings go.