As fun and exciting sports have become a part of our culture in today’s society, at the same time, they are big business. A growing trend in popularity and viewing is the increase in demand for these shows. women’s sports Take a look at the following statistics:
- 66% of fans are interested in at least one women’s sport*
- 84% of sports fans are interested in women’s sports
- Only 49% are women and 51% are men sports fans
- Last year, young women (18-34) increased MLB viewership by 83%
- According to the Olympic Channel, 56% of their audience is made up by women
- Viewership of women’s content is 16% higher than men’s sports
Even with increased fan interest, the gender pay gap for female athletes is huge.
- Average earnings for professional female athletes is 63% compared with their male counterparts
- WNBA and NBA players bring home less than 23%
- Women made up 40% last year of all sportspersons, but only 4% received sports media coverage
- A meager 0.4% of sponsorship dollars go to women’s sports
In the video deep dive below, learn more about how you can advocate for greater equality in professional female athletes’ pay.
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