Local search engine optimization (SEO) is the secret weapon you’ve been looking for. Competition for clients online is fierce. Not only are your competitors a click away, you are effectively competing for client’s attention with companies from all over the world. If you can remember the last time you went to the second or third page of Google search engine results, you deserve a medal. But here’s the thing: your chances of shooting up Google’s search results dramatically improve when you optimize your website for people searching for goods and services within your vicinity. No longer are you competing with millions of companies. Suddenly, it’s you against businesses in your area. Your odds of success are much better. You need to optimize your website for local searches. In this article, we will discuss how to implement local SEO in different locations.
If you need more convincing that local SEO is important, here it is. According to Google, 46% of searches have local intent. Here’s more: 76% of those local searches lead to a visit to a store within a day. Local SEo targets people who are ready to make a purchase within your area. It’s for this reason that businesses with multiple locations have evolved local SEO strategies that allow the right content to emerge when people search for services in a locale.
Explaining Local SEO
SEO refers to optimizing your website content, keywords, link building, phrases and on-page optimizations so that your pages rank highly on Google search engine result pages (SERPs). You use SEO to maximize your chances to appear at the top of Google’s search pages.
Local SEO is similar to this, with a local twist. You aren’t aiming at doing well on a generic search. What you’re doing is optimizing so that your pages rank highly on SERPs when users search using location qualifiers like, “near me”.
It gets a bit tricky if your business has multiple locations. You need to optimize your website for local SEO in the locations in which your business operates.
Here are a few tips on how to do just that.
Local SEO for DIfferent Locations
If you speak to the best local SEO company you know, they’ll tell you that the answer to your dilemma is to optimize your website’s local SEO for the different locations your business is in. More concretely, this means doing a few of the following things.
1. Create Content for Each Location
You will have to create web pages for each location. Many people don’t do this but this is fundamental to your success. You can’t get round this by trying to optimize your landing page on some page on your website, for all your locations. It’s just not optimal. Each location will have to have its own content. It’s that simple.
2. Adapt URLs for Each Location
Another thing you should do is optimize URLs for every location that your operate in. URLs are important in determining your page ranks. So for each good or service offered in a location, URLs must be optimized to reflect this.
Your content must also have relevant keywords for each location. For instance, if you sell laptops, your content should have the kinds of laptops you sell, shown for each location.
Customize and optimize everything for your local clients.