A package of Cracker Jacks is a must-have for anyone who has ever attended a professional baseball match. You might want to try the new version next time.
To celebrate “the women who break down barriers in sports,” Frito-Lay announced they will be donating $200,000 to the Women’s Sports Foundation and that the mascot for the caramel-coated popcorn will now be “Cracker Jill,” with women cartoon characters from five different ethnicities replacing the big, bad white male on the snack’s packaging.
This is what you call stupidity.
Frito Lay created an ad that featured Normani (pop singer) singing a version more geared towards women.
One Lyric says:
Normani sings, “Buy me some Peanuts and Cracker Jills,” No one can stop or hinder you, if they have the will. Let’s all root and root for the girl’s soccer team.
We ask that you spare us all the feminine power messages and just leave the lyrics of this ballpark song alone.
It’s a strike two.
Tina Mahal is vice president marketing at Frito-Lay North America. She said her company was “constantly inspired” by women breaking barriers and making history. We want to support their progress while celebrating their accomplishments.
Ok, so can we truly celebrate women’s sport if there are no strict sports boundaries?
Since Lia Thomas has just made the decision to become a girl, he’s also thrown off-limits women’s collegiate swim. Every time a state passes a bill to keep men from being in women’s sports, society erupts in disbelief that someone would have the common sense to maintain a boundary between the genders.
As it turned out, the majority of society doesn’t care much about women and so, the snacks company can not properly honor them.
Frito-Lay! That’s it. Three strikes.
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