ESPN To Promote Black Business During NBA Finals

If you’re a black business owner, then you’re likely thankful for what ESPN is going to be doing during the NBA Finals between the Golden State Warriors and the Boston Celtics.

During the NBA’s crowning event of the year, ESPN is using whatever media reach they have to put the spotlight on black-owned businesses. Any fans that wish to join the woke media giant in this cause can do so by tweeting out whatever business or person they want to with the hashtag “ChampionBlackBusinesses.”

Help us! #ChampionBlackBusinesses pic.twitter.com/UQlWdciqYG

— Stephen A Smith (@stephenasmith) June 2, 2022

While I’m all for championing small business – especially in a time where our economy is terrible in every sense – the fact that ESPN is choosing to specifically highlight black businesses shows that no matter what cause they choose to support, there is always some woke twist to it.

It is important that people do their best to support local coffee shops and non-mainstream clothing retailers. However, if a business is run by a black owner, that does not necessarily make it worthy of supporting. A person’s skin color, one of the most unimportant factors of someone’s value as a human being, should not determine whether or not their business is worthy of attention.

Related: Seattle LGBT Community Not Satisfied With Amazon’s Show Of Support

It’s just another example of the identity game that the Left plays based on completely irrelevant factors. Instead of focusing on black businesses, could we instead highlight small business? But that’s probably too much to ask of a company like ESPN.

As a country we must strive for equality. We cannot divide people on the basis of stupid characteristics like those that progressive organizations, leagues, or politicians encourage. This is not the way to go.