Who could have possibly guessed that masses of people wouldn’t jump at the chance to pay extra money to watch the lowest-rated, major news network? Apparently, CNN couldn’t guess, because the powers that be decided that launching a streaming service called CNN+ was a great idea.
Unfortunately for them, that gambit isn’t working out too well. Even though it’s only been out for one day as of this writing (March 29th), the lack of subscriptions has Discovery, CNN’s new parent company, talking about absorbing the streaming service and laying off employees.
Breaking: @CNNplusEmployees are being warned that they could lose their jobs as early as May, due to low sales projections for the new streaming channel. CNN employees believe that the new streaming channel might be combined into a larger entity. @discoveryplusIf you don’t subscribe to 130, it will be as soon as May @FoxBusiness
— Charles Gasparino (@CGasparino) March 30, 2022
I sure hope Chris Wallace has an airtight contract because that massive deal he received to headline CNN+ isn’t looking like too good of an investment right now. It is possible that you recall Wallace leaving Fox News under very poor terms. He trashed the network’s top ratings and appeared to be headed for more moral, professional pastures.
CNN has seen multiple scandals since Zucker’s departure, including sexual harassment and abuse of minors. After a scandal involving his mistress, Jeff Zucker (who once headed the network) was forced to quit. According to sources, Wallace has responded to that by having meltdowns at the lack of support he’s getting now that Zucker is gone.
CNN+ has it so bad! They are offering 50 percent discount for the life of their subscribers to try and entice new customers. That’s not normal marketing. That’s desperation.
CNN+ is already offering a “50% discount for life” deal. LOL. pic.twitter.com/9ErVaTQslh
— Sister Toldjah 😁 (@sistertoldjah) March 29, 2022
It is hard to predict where this will lead. CNN+ will not only star Chris Wallace but also Don Lemon. In other words, it’s set up to be an absolute disaster — even before it gets off the ground. Discovery might merge it with their main streaming service, in order to maintain its viability. I can’t imagine them just admitting defeat this quickly.
Yet, it is nearly poetic to see how this all has happened. CNN is a network made up of arrogant, extreme partisans who don’t just try to compete but try to destroy their competition because they can’t compete. They deserve to fail, and it appears that’s exactly what they are going to do. Discovery will end up cleaning house. I believe we will see many familiar faces demoted and let go. The liberal network isn’t sustainable as it sits, and CNN+ obviously isn’t going to help matters.