The Super Bowl Brings In Largest Viewership In Years, Making an Important Point – Opinion

Escapism comes in many forms, and one of America’s favorite ways to get away from the worries and troubles of the world is to watch its favorite sport; football. Unfortunately, as with all American popular things, the left decided to take over football and push its agendas and social justice messages. As a result, America began tuning out and by 2021 the Super Bowl, one of America’s most anticipated annual events, was attracting the lowest attention it had ever seen.

False statements claiming that the NFL has largely learned from its mistakes and has withdrawn completely from wake culture are inaccurate. You can still see endorsements for the most destructive political organization in the nation on the back of some of the player’s helmets and at the end of a few football fields. Activists are still getting messages out on the back of the organization, but for the most part, you don’t see disrespect being thrown at the country through players kneeling on the field during the national anthem.

The NFL certainly doesn’t want to displease the activist left, but it’s now learned a hard lesson about what is and isn’t acceptable when it comes to injecting politics into the game. It has slowly backed away from the practices it once embraced during the height of Colin Kaepernick’s influence.

America made its return and the Super Bowl was a hugely viewed event.

The Daily Wire reported that the Super Bowl had been viewed by well over 100,000,000 viewers. This makes it one of the most watched Super Bowls since 2017, and an impressive rebound on the last Super Bowl.

Super Bowl LVI proved to be a huge success, and was the NFL’s most-watched show for five years. The game between the Cincinnati Bengals and the Los Angeles Rams delivered 112.13 million viewers, which includes people tuning in on NBC’s streaming platform Peacock.

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It’s a massive bounce back for the league, who experienced their lowest Super Bowl numbers in 14 years in 2021.

It had been a steady decline that has continued since 2018. The NFL lost 33% of its audience in 2018 due to various boycotts, though the most common link between all of these reasons was political. The decline continued, even threatening the 2022 season before the NFL pulled back.

This was likely helped by the matchup of the LA Rams and the Cinncinatti Bengals, but one thing can’t be denied and that’s the absence of politics coaxed fans back into watching the games.

For any company, this is a valuable lesson. Wake up, get out of bed and go for it. It’s been proven time and again. The reason it doesn’t work is simple. Woke politics isn’t the moral movement it bills itself as. It’s an ideology based on victim creation and divisiveness. It requires total and complete obedience to the message of a group, which profits only when it generates hatred and anger between other groups.

It is natural to exclude groups that it doesn’t support, which causes mass abandonment of any group who embraces woke culture. Thus the “get woke, go broke” principle.

The NFL was awoken and began to lose large amounts. They learned the “get woke, go broke” principle the hard way, but since leaving it behind they’ve begun to recover their lost audience.

Each brand needs to pay attention.