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Budweiser LGBT Flags Celebrate 38 Different Genders – Still Not ‘Inclusive’ Enough

Budweiser LGBT Flags Celebrate 38 Different Genders – Still Not ‘Inclusive’ Enough

Budweiser UK on Friday celebrated 38 different “colors” of gender and sexuality in honor of LGBT Pride Month – but Twitter was not impressed. 

In a series of tweets, Budweiser’s British arm showed off a forthcoming line of rainbow cups “to celebrate the diversity within the LGBT+ community.” Each cup was said to represent a spectrum, with each color standing for an identity subgroup.

Regarding the pastel-hued transgender cup, for example, Budweiser UK explained that “blue represents male, pink female, and white is for those transitioning or who consider themselves to have a neutral or undefined gender.”

The asexual cup was purple, white, grey, and black.

“Black is for asexuals who don’t feel sexual attraction to anyone,” Budweiser said. “Grey is for grey-asexuals, who sometimes feel sexual attraction, and demi-sexuals who only feel it if they know someone well. White nods to non-asexual allies, and purple represents the whole community.”

Intersex people got the only solid-colored cup in the “Fly the Flag” campaign – yellow with a purple circle.

“The circle symbolises wholeness and completeness, while purple and yellow were chosen as they don’t have male or female associations,” the company said.

This Bud’s for you, and you, and you

Budweiser– a brand of the transnational corporation Anheuser-Busch InBev – has come a long way since its iconic “This Bud’s for You” ad campaign, which pitched a beer for hardworking Americans of all sorts.

Last week, also in honor of Pride Month, Bud Light began selling rainbow-colored aluminum bottles in bars across the United States. In 2016, the brand ran ads promoting transgender rights, gay marriage and equal pay.

The beer company is not alone in embracing corporate activism. Recent high-profile examples include Nike’s valorization of Colin Kaepernick, the former NFL quarterback turned police brutality crusader, and Gillette’s takedown of “toxic masculinity.”

But is Budweiser really for LGBTQ?

Some LGBT activists, including Nottingham city official Rosey Donovan, applauded Budweiser on Twitter for acknowledging the diversity of gender and sexuality.

Transgender journalist said Katelyn Burns said she wants a transgender cup even despite her issues with “corporate pride.”

But other liberals complained the company was engaging in empty pandering. They pointed to its sponsorship of the 2018 World Cup in Russia, where the state persecutes homosexuals.

corporate rainbow washing kills LGBTQ+ people.

Meanwhile, conservatives were ruthless. A number of users mocked the whole notion of corporate activism, which the right often dismisses as empty virtue-signaling.

Reason contributor Cathy Young was among those who made light of the recent proliferation of genders, sexualities and other identities. She sarcastically slammed Budweiser for failing to be fully inclusive.

Quillette editor Claire Lehmann cuttingly commented on the asexual cup: “Apparently this is real.”

Cover image: Budweiser UK’s 2019 London Pride cups/An illustrative image of an LGBT activist. (Twitter/Getty Images)

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